Email marketing is like a membership in the club, you avail it with the best intentions. But, when so much is going on in your life, you completely forget about it and have no motivation to put your time and efforts to make it successful. Sending email messages without a proper marketing strategy will never result in customer engagement. You need to develop a healthy marketing regime to attract the readers and ensure long term customer relationship. Here are a few email marketing ideas for engaging the target readers.
Surveys are a great way to understand the requirement and taste of your target audience. You can ask the readers what they like about and what they dislike about your email marketing campaign. You can use online tools such as SurveyMonkey to create quick and easy surveys. However, remember to incorporate the result of the survey in your next marketing campaign because unless you tweak changes, conducting a survey is pointless. You can offer a small incentive to readers who complete the survey. Such offers encourage participation and you end up with valuable results.
Offers during no sale season
There are one or two months in the year, when your sales will dip low because customers usually don’t purchase. Offer time-limited vouchers to subscribers and come out of the slow sales period. For example, air conditioning sales will only occur during the summer season, but if you offer irresistible time-limited vouchers, your readers can purchase the AC even during the winter season. Focus on delivering value to the readers to connect with the target readers.
If you have customers, who have not knocked on your door for quite some time, it’s time to send re-engagement offers to such readers. Sending a ‘We Miss You’ mail along with a lucrative offer is the leading way to ensure a successful re-engagement offer. Remind the customers the benefit of visiting their page on a regular basis.
Engaging customers in email marketing is essential to build long term relationships and engagement occurs only when you send valuable content.