Email marketing is growing every day and the reach of this form of marketing is unsurpassable. Additionally, event experts believe that profitability is directly proportional to the number of loyal customers the email marketing campaign is able to generate. You will be shocked to know that it is 10-12 times l
ess costly to sell a product or service to an existing customer than acquiring a new customer. The benefits of maintaining a loyal customer base is far too much as the benefits you will reap are way too high than any other form of marketing.
Is it all about communication?
Building long term relationship with customers through communication is the leading way to earn customer loyalty. A number of businesses who learnt the dynamics of communication through email marketing are successful today and enjoying customer loyalty. Such companies nurture their existing relationship with the individuals by recording their preferences based on the past history and user purchase pattern. And, such companies usually acquire the information from the customer directly through personal interaction. This way they build a personal relationship will the customer and stay in touch whenever needed. You will be happy to know that through email marketing, you can convert every 7-8 contacts into prospective clients.
Email marketing has the potential to convert visitors into long term loyal customers
With email marketing, you can actively interact and remain in touch with the customers instead of passively waiting for the customers to return back to the website. Today, newsletters and mails not only solidifies the existing relationship, but is also cost effective and much more effective than any other marketing tool or platform. The ROI of the email marketing is so high when compared with other forms of marketing that a plethora of companies are shifting to this mode of sending messages and promotion codes to the customers. Email today is actionable, affordable, direct and extremely effective. Through email marketing, you will spend less time, resources and money. Additionally, the information is sent across to the customer within a fraction of a second.