The death of email marketing has been exaggerated over a long period of time, but email marketing has far been dead and today it is more successful than any other form of marketing. The ROI of email marketing is many times higher than social media and traditional methods of marketing. You of course need to ensure that your emails are read by the customers because only then they will take the relevant step. And, the first step to ensure emails are being read is a crisp and attractive subject line. Subject lines work as the headline for an email message. Funky little quirks are essential to grab the attention of the recipients. Here a few essential elements to create an irresistible subject line for the marketing campaign.
Focus on the fundamentals
Adhering to the fundamentals of creating a subject line is essential to pique the interest of the customers. Create a useful, unique and ultra-specific email subject line. You can add an element of urgency so that the customers can read the message as soon as they receive it. When customers are taking out their valuable time to read your message, a proper subject line incorporating all the above elements will surely attract the customers and take your business to the next level. Clarity in the subject line is essential as vague and pointless headings will never work and you will never create a successful email marketing campaign. Focus on the fundamentals and you will never have to look back again.
Years back customers were ready to give away their email address without any glitch, but today customers do not sign up for anything or everything. The initial message you send to the customers is essential as it creates a first impression. The initial message will form a bridge to the long term relationship with the customers. You need to remember that the open rates depend on the success of the subject line. Therefore, try and test the subject line before sending it to the actual marketing list.
The inbox is indeed a stressful place, work on your fundamentals to taste success.