Building a Successful Email Marketing Campaign for Father’s Day

With the Father’s day fast approaching, are you ready to deliver an innovative email marketing campaign. Creating Father’s day themed email campaigns are serious revenue drivers for every brand and a great way to attract the readers. Focus on improving the click rate and open rates with this special day. Sharing boring content will not engage the readers as a Father holds a special place in every kid’s life. Unless, you touch the hearts of your audience, coming out with flying colors is extremely difficult. Here are a few ways to create an effective email marketing campaign.

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Send promotional messages

According to a research, more than 4 out of every 10 successful marketing campaign delivered messages a week prior to the actual event date. Marketers who understand that customers prepare for special occasions in advance are able to reap benefits. A very less percentage of the customers will make a purchase on the same day. Therefore, you need to send promotional messages early to the readers and never wait for the last minute. Last minute messages have never clicked with the readers because they don’t want to make a purchase in a haste.

Include ‘Dad’ or ‘Father’s Day’ in the subject line

According to analysis done in many Mother’s Day campaign, it was concluded that email without any iteration of the word ‘mom’ received the lowest rate. Both Mother’s Day and Father’s Day are more about emotions. Therefore, remember to include the word ‘father’ or ‘dad’ in the subject line before sending the messages. You need to connect emotionally with the readers, if you want a successful email marketing campaign.

Suggest gifts for dad

You need to emphasis the customers to buy the right gift according to the nature and taste of their dad. Send email messages suggesting different gifts. Provide emotive encouragement to buy the right set of gift, if you want to build a strong customer base.

Send tips on saving

Financial gratification is always considered when buying a gift for anyone. Therefore, send tips on saving money while buying a gift for such a special occasion.