If you’re regularly sending email marketing campaigns with a high open rate, you’ve won half the battle as you have successfully managed to generate qualified leads. According to a research by Marketo, companies using email marketing as a means of communication witness 50 percent more sales ready prospect. However, a low CTA will ruin your efforts because the readers are not connecting with your posts. If you’re not reaping the desired results, you need to rethink the CTA strategy to connect with the subscribers. Here are a few ways of boosting the click through rate.
Creating a sense of urgency
The more urgent the messages on your CTA, the higher will be the click through rate. Time is the key when it comes to retaining the attention of the subscriber. Even though your subscribers have willingly agreed to receive information, you will still face a tough competition when it comes to retaining the customers. You will have a better CTA, if your audience understands what is at stake. Include word such as ‘Act Now’, or ‘Get 70% off only today’. Mention deadlines to invoke the interest of the readers by providing a scarce offer. Such email marketing campaigns deliver results and your CTA will substantially increase.
Only one CTA at a time
Overusing CTA is also a bad tactic to attract the customers as it distracts the readers. Your CTA should be targeted to have only one distinct goal otherwise your readers will get confused. And, if your email message is slightly longer, focus on placing two CTAs, one at the top and another at the bottom. You can place two CTAs until both are targeted towards the same destination. If you repeat the same CTA again and again, your marketing will lose its sense and the customers will turn away. Focus on keeping one CTA at a time to build strong customer relationship.
Speak to your readers directly
Don’t be mysterious and use first language to speak to the readers. When you speak directly to the readers, you’re able to build a strong customer relationship.