Email engagement is no longer a one way communication, even email interaction implies a two way communication urging customers for a call to action and reducing the number of spam instances. If only you lead the communication always, the marketing efforts will not reach anywhere and you will be unable to taste success in the email marketing world. The basic rules of engagement should be followed in order to maintain a healthy relationship with the customers and ensure that more customers become a part of the marketing campaign.
Basic Rule 1: Sender reputation is important
Open rates, click through rates and call to action alone do not determine the sender’s reputation. It is in fact dependent on whether the email is a known contact and if the email was earlier a part of a spam trap, the sender’s reputation will be low, which in turn will affect the whole marketing campaign. IN order to increase engagement, these issues can be dealt with in the earlier stages of the lifecycle. If these issues are caught at the point of data collection, the essence of email marketing will be maintained. Customers will more engaged when an email is received from a known email address. Additionally, the email frequency also determines the engagement rate of the customers. Too many newsletters in a week will lead to customer dissatisfaction, which again will hamper the sender’s score and reputation. You need to be patient enough because engaging customers is not an easy process and you will need a lot of hard work and follow the basic email marketing rules.
Basic Rule 2: Content attracts customers
Original and relevant content is a magnet which attracts customers because everyone is always on lookout for interesting and relevant content. Your content should be able to spark interest in the minds of the customers. A dull, boring and an old content piece will never yield the desired marketing results. Therefore, try to send content which will spice up the interest of the prospects and they willingly want to be a part of the marketing campaign.