For a long time, email marketing has proven to be one of the most successful marketing platform worldwide. In 2014, it was considered the leading platform for customer retention and is preferred by marketers. Enhancing the content and subject line will definitely help you reach the inbox of the readers. However, following all the best practices is not possible for marketers, but you can definitely avoid the following email marketing tactics.
Using a deceptive subject line
Subject lines that make an email look like a sales letter are never preferred by the readers because customers today look for interesting and relevant information. Such email communication can be very misleading and can result in a customer filtering the message as spam by the readers. Focus on sending email subject lines in line with the content if you want to attract the attention of the readers. Additionally, most people scan the email messages quickly and will not prefer digging through the subject line to decide whether to read the email or discard it. Therefore, keep the subject line as short as possible.
Ignoring unsubscribe request
Allow the readers to the leave the marketing campaign peacefully and never force them to stay associated with your marketing campaign against their will. You should be capable of processing the opt-out within a few days from the customer request. As per the law, you need to process the request within 10 working days. Ignoring the request would lead to spam complaints, which would affect the sender’s reputation to a great extent. Follow the best practices when it comes to email marketing.
Sending messages to people who have not opted in
One mistake marketers commit is that of sending messages to people who have not agreed to receive information from your end. Such customers can filter your messages as spam because they never want to hear from your brand. Focus on creating genuine opt-in methods to entice the readers.
The success of your email marketing campaign is completely dependent upon your efforts and the time you invest in strategizing your efforts.