A/B Tests for Your Email Marketing

Email marketing can become a huge part of success for any business. A business using email marketing once will become loyal to the marketing platform because of the ROI and ease of use. Marketers keep coming to back to the platform because it is reliable and the communication is effective. If you really want to score big in your email marketing campaign, then you need to test the functionalities, which will really work.    Here are a few A/B tests, which will help you connect with the potential customers.

1

Subject Line

Subject line has the power to increase the open rates sky high and ignoring this aspect of email marketing during the A/B testing is not acceptable. The right subject line does not just get people to open their emails, it creates a completely different perception about the whole message. The success of the A/B test result can be determined by checking the open rates of the email marketing campaign. A great subject line will indirectly increase the conversion rates as well. You simply cannot afford to miss subject line during any A/B testing. You can test the length of the subject line and choose the one yielding the highest result.

Sender

All email clients display the sender’s information and it is first thing along with the subject line, which a customer sees before opening the email. Therefore, it is logical to believe that the sender has a huge impact on the open rates of the email marketing campaign. Therefore, the best test for sender would be to sending emails from an individual account vs sending emails from a company account. The results can vary based upon the nature of the business. For example, for e-commerce websites, sending emails from a company account would prove fruitful because the readers can connect easily with the brand.

Length of the email

Lengthy emails are often overlooked by the readers because of various reasons. Providing a click through option in the email message will help you overcome this problem. Additionally, you can carry out a test to determine whether complete email message works better for your organization or the one requiring a click through.