If you are still into the email marketing solution program that involves merely in sending out sales content to a predetermined list of subscribers, then trust me you are missing out a chunk of the medium’s potential. The theory is based on two basics. One is the timing which should be as precise as possible and the other is the content based on data.
Both should perfectly match and behave accordingly with the marketing automation software to get the success of the approach. Writing better emails at work has significance for all types if business. The best industrial email marketing messages should be written in a standard, generic, corporate way, rather than putting it into an individual, one-to-one manner.
1. Get to the point.
Usually no one has so much spare time to waste, in reading an unstructured mail. So, getting right to the point, from the very beginning itself, benefits the recipient in a great way.
2. Always try to include one big idea to make the mail more appealing.
Often email marketers focus on several points with an effort to cover numerous bases. It is advisable to include one big idea to support your marketing strategy rather than making it confusing.
3. Always try to include clear ideas while drafting a mail.
Statements can be more appealing rather than open-ended questions, like “What do you think?” or “Is it going to help you?”
4. Be generous while you are sending emails.
Don’t always think of self serving or how is it helping you. Sometimes pay some regard to useful information even if it would not help you in any way. For instance, you can send emails on birthdays or anniversaries.
5. Be specific and respectful while sending Email.
This means just stop sending emails like bombarding the subscribers with unnecessary content which takes into account your subscribers’ busy schedules. So make sure that your subscribers’ should get focused, specific respectful and truthful mail from you.
6. Show your humanity.
The message you send should have a personal touch and a real humanity feeling. You will get a good mileage through showing humanity in email marketing messages. You will get a good response while the email copywriting is one to one person rather than addressing to a chunk of the crowd.
7. Be specific to your prospective subscriber or customer
Tell them directly what you need without beating around the bush. Do not include any offer because no one has to bother about your offer. An immediate crystal clear statement is expected to work better.