Last modified: August 12, 2014 | Priya Jain
An email newsletter is an easy and effective method of promoting a business. It keeps your current and potential customers informed about the latest news about the company. Irrespective of the kind of business you run, email newsletters are a powerful tool to keep your customers delighted.
Following are some of the reasons why your business should have an email newsletter.
To share the latest information
An email newsletter is an uncomplicated and efficacious method of sharing information with your actual and potential customers. Your company might be having a website, but the troublesome part about that is the number of visitors. You need to work hard in order to attract more visitors and page views. Consequentially, latest offers and events might produce ineffective results due to lack of customer response. Hence, if they sign up for your newsletter, you can easily share details about upcoming events and discount.
To Building long term relationship
Relationships are built on trust. Email marketing newsletters facilitates two way communication between the business and the customers. They understand that whatever they are saying is getting valued. It encourages them to share feedback and suggestion with the business, therefore it develops confidence and trust.
To reward customers
If the customer has signed up for your newsletter, the difficult part is completed. It is a harbinger of their interest in your product and service because they want to know more about it. Therefore, why not honor them for loyalty. They can be rewarded with discount coupons, tickets to upcoming events, or other unique offers designed primarily for newsletter subscribers.
To remain competitive
With numerous companies, competing on social media for getting customer’s attention and email addresses, getting lost in the internet ocean will not take much time. Remaining on the tops of the customer’s mind is what will help a business defeat competition and create barriers to entry. Additionally, with extensive use of software to design a newsletter, creating beautiful and pleasant looking newsletter is extremely essential. Only when the business is at par with the competition, the customers will consider for a switch otherwise they will not even be bothered.