Billions of people around the world are actively reading their email messages, which result in clicks, lead acquisition and customer sales. And, the best part about email marketing is that it’s been around for years and is still extremely important. Many brands and advertisers focus only on sending messages without understanding the effectiveness of the marketing platform. There is no better way to create a follow-up marketing campaign than email marketing because it results in high conversion and minimal costs. Here are a few important statistics that can easily blow your mind.
Undoubtedly, with the rise of Smartphones, more and more people are opening their email messages on their mobile devices. More than 52% of the customers access and read their email message on a mobile device. Therefore, you need to optimize the mobile phones to ensure that your messages are properly displayed. Also, more than 23% of the readers who open an email on a mobile device, open it again.
Time and again, we have stressed on the importance of sending personalized emails. According to statistics, personalized messages improve the click-through rate by an average of 14% and conversion by 10%. Furthermore, personalized emails have a transaction that is six times higher than other emails. Focus on sending interesting and personalized messages to the readers.
Companies who struggle to increase the open rate should understand these statistics properly. According to a survey, the open rate is highest when a brand sends two emails every month. Bombarding the inbox of the readers with useless messages will not serve the purpose. For a high open rate, you need a creative and strong subject line. Deliver value to the readers with every message you share.
Without a call-to-action, your emails are useless because the customer doesn’t know what action to take. As per a survey, you can increase the conversion by more than 28% when you prefer a call-to-action button over a text link.
The number of email accounts is likely to reach 4.3 billion by the end of 2016.