According to a report by the end of 2017, business messages will account for more than 132 billion emails sent and received every day. Business emails are big, especially when it comes to B2B email marketing. Irrespective of your industry, people want to connect with your business and email is the perfect way of gaining the trust and reaching the inbox. However, if your messages are meaningless, customers are likely to filter your messages as spam. It’s extremely crucial for your email marketing campaign to stand out of the crowd to make a difference. Here are a few ways of adding a personal touch to your email.
Use the first name of your customer
When you’re mailing someone, it definitely makes sense to use the first name of your recipients. This creates trust and tell your recipient that your emails contain information specific to their requirement. Customers engage more to such emails as it makes them feel important as you value their presence. Additionally, according to a report, the click through rate increases whenever the first name of the reader is used. However, this is just the first step towards personalization. You need to personalize messages further to engage the potential readers.
Segment your list
Whether your email list has 1000 or 10000 contacts, you will definitely witness certain trends and you can accordingly segment your database. The patterns may vary from organization to organization, but it will help you understand the specific requirement of a set of audience. Most marketers today find it difficult to understand their business and end-up losing their readers. Also, create marketing content relevant to every group because one-size-fit-all concept will not work with B2B customers. Focus on segmenting the list based upon the purchase behavior to win the trust of your audience.
Impersonal content is boring and when your content reads like a robot, customers are likely to turn away from your blog. Use the voice of your business and inject it in your blogs and articles to reach the target audience.