Spending thousands of dollars on the marketing efforts is a mountainous task for small businesses because every penny of money counts and if the money spent does not yield the desires ROI, striving into the competitive market will become a challenge. However, with email marketing, the goal of a higher ROI is achievable and you can easily develop a robust marketing plan, which yields the maximum result.
1. Give due importance to email marketing
According to a survey, more than 70% of the people prefer a business communication via an email. Moreover, amidst the intense content being posted on different social networking websites, your content can get lost if social networking websites are used. However, if the same content is shared with the customers in an email, it is surely going to be read and the message will reach the targeted audience for sure. Additionally, the key to higher open rates in email marketing lies in using less words, but still managing to keep the customers engaged and hooked to the message. Adding personalized incentives such a promo code or e-books will further help you increase the customer base, which will lead to more sales and eventually the ROI will increase by many folds.
2. Optimize the search engine
A blend of good email marketing campaign and search engine will help you increase the ROI. You will be shocked to know than more than 80% of the people go online before making a purchase offline. Therefore, it is extremely important that search engine optimization for your product is done. You will be able to connect and reach to the intended target audience more effectively. If your website comes first on the search page of the any search engine, it will only help you leverage the effectiveness of email marketing. Additionally, when ranking on search engine increases the reputation and brand image of the company automatically increases and the customers are able to connect with the brand more effectively.
3. Clean the mailing list
A cleaned and hygienic mailing list is the key when it comes to email marketing. It will help improve the deliverability rates, which further enhances the ROI of the campaign.