The holiday season starts early for ecommerce companies and planning for a successful email marketing campaign starts in the summer. As a marketer, you need to leverage the advantage of the holiday season to reach the target readers. Holiday is a time when customers usually purchase different items and you need to strike the iron while it’s hot. Crafting a strategy for your email marketing campaign will give your business the desired reach. Here are a few things to consider during the holiday season to win the trust of your target readers.
Establish a strategy
Without a proper email marketing campaign, reaching readers is difficult. And, a great campaign starts with a SWOT analysis. You need to analyze the strengths, weakness, opportunities and threat of your campaign, if you want to take your business to the next level. The strength of your campaign is determined by the number of total subscribers and your opportunities are the number of subscribers you grow with your content and efforts. Additionally, you need to focus on competitors and analyze the potential threat to your business. Focus on changing the frequency of your email and establish new offers for the holiday season.
Focus on new ideas
According to a research, marketers are sending more email messages targeted towards the holiday season, but the open rate of these emails is decreasing significantly. Unless you focus on new ideas, generating qualified leads is not possible. You can use emojis in the subject line as it generates the interest of the readers. Additionally, during the holiday season, change your send timing. If you typically send messages in the morning, send messages in the night or weekends. New ideas are a great way to increase customer engagement.
Regularly clean the database
Your email marketing campaigns depends on the subscriber data you have collected over the years and if the data is wrong, the messages will reach the spam folder. Therefore, it’s essential to clean the database on a regular basis. Identify potential opportunities to grow your database.
Focus on crafting an out-of-the-box strategy to win the hearts of your readers.