3 Email Marketing Techniques Backed by Data

Email is on the first spot when it comes to search engines, mobile devices and activity on the internet. A customer with an average checks their inbox at least 5-6 times and the number is likely to grow in the coming years. Furthermore, email has been cited as the leading marketing channel that enables customer retention. But, without an effective email marketing campaign, reaching the target customers is next to impossible. Read on to understand 4 marketing techniques that are backed by data.


Watch the send time

Is there really a good time to send messages? There is no rule as the send time may differ from company to company. However, you can leverage the effectiveness of data and create a hypothesis, which can result in the desired output. A study found that when an email copy is sent during weekends, it outperforms all the marketing statistics. Testing is the only way to determine the best time of reaching out to the potential customers. Your data will help you analyze the best time and you can tweak changes in your email campaign.

Give offers to the customers

Give something away for the customers for free reduces friction as customers automatically get engaged with your brand. A popular way of enhancing email leads and increasing the click rate is by offering contests and giveaway to the readers. Incentives and offers increase the open rate by more than 200%. Focus on creating a landing page dedicated to your offer to attract the potential customers. Test different offers to find what is working with your customers. Offers and incentives are always a great way to entice the target readers.

Ensure mobile optimization

More and more customers are using mobile phones to interact with brands, especially when it comes to email marketing. A responsive design will help in increasing the engagement rate. It was found that mobile optimization increased the email engagement rate by 8% when you use email responsive design.

Utilize the data to create an effective email marketing campaign.