When more than 290 billion emails are exchanged every single day, today your customers receive 3 emails on an average. And, because email marketing is the leading way to connect with the customers, the myths surrounding email are increasing day-by-day. You need to understand that email marketing myths hurt your business, if you fall in the trap. Furthermore, what may work for your business may not work with others and vice-versa. It’s time you need to come out of the myths surrounding email marketing.
Never send the same email twice
The average open rate for any email marketing campaign is less than 20%, which means that more than 80% of the customers never read your messages. Your messages are not read by many people either because they find the messages irrelevant or are too busy reading emails of other competitors. If you see a declining open rate, it’s completely fine to send the same email copy to the customers. But, remember that you send messages to customers who initially didn’t open your email. Also, you can change the email template and send the same message to the customers. Don’t fall into this trap, instead focus on your email marketing strategy.
Unsubscribe are a cause of concern
If readers are willing to leave your marketing campaign, it’s a great news because such customers will not filter your messages as spam. They’re helping you cleanse your database and save time. And, once your messages are filtered as spam, reiterating the reputation will become a tough task for your business. Therefore, if your customers are willingly leaving the marketing campaign, don’t stop them, instead focus on keeping an unsubscribe link in every email you send to the readers.
Short subject lines provide the best results
Undoubtedly, short subject lines catch the attention of the readers, but no theory states that long subject lines attract very less customers. It’s just a myth surrounding email marketing, which makes it even more difficult for marketers to create strong and useful email copy.
Focus on debunking these email marketing myths for a flourishing marketing campaign.