Increasing the number of email subscription is a tough task yet important part of email marketing. Through subscription authentic email lists are built and the quality of the list decides the future of the email marketing campaign. Therefore, it is extremely important to give priority to increase the subscription.
The following methods will surely assist you to come out with flying colors.
1. Personalized call to action
Until the customers know that the information you send them is relevant, they will not bother to subscribe. You need to win the faith of your customers. Giving them a variety of content and information at one go is not recommended because the customer will easily get confused. Simply, asking the customer to sign up for the newsletter will lead your email marketing campaign to nowhere. Instead, tell the customers what they can accept from the email newsletter will surely fetch you the required number of subscriptions.
2. Think of surveys
Think about different ways to entice the customer. Call to action is a great way, but you can further take a leap ahead and ask the customer to fill online survey pertaining to a specific topic. In the last question of the survey, you can ask the customer about their willingness to subscribe to the email newsletter. This way the customer will get engaged and you will build an authentic email list. Use malicious methods or tricking the customer to obtain their email address will result in a failed email marketing campaign.
3. Use the pop-up forms
The pop-up forms have received mixed reviews from people across the globe. Some people love the forms and others hate such forms to the core. As an email marketer, you should understand that excess of anything is bad. Therefore, pop-up forms popping on every single page is an idea, which will lead to the downfall of the campaign. Pop-up forms on important and relevant pages on the other hand will increase subscription and will not hamper your brand name.
Partnering with other and creating an eye-catching landing page are other ways to increase and build a successful email list.