The major purpose of any email marketing campaign is to drive traffic to a landing page. And, it is one of the leading ways to generate leads. With email marketing, you do not have to worry about your people clicking your website users can turn into potential long-term customers. You can make your email marketing campaign even more authentic and fruitful by following the given tips.
1) Use links in your email
Include links wherever possible, but keep in mind that these links read natural as including a plethora of them, will reduce readability and decrease the user connect with your brand or product. Call to action words in an email newsletter usually work because customers have a tendency on click to such links.
2) Reduce the number of images
An overdose of image can make your email newsletter look like a printable piece. Therefore, it is best to avoid images as far as possible. Include them only when absolutely necessary. Additionally, messages on an image are not clickable, which in turn can reduce the click rates and hamper your business. Never send an email newsletter with a single long image with no text.
3) Adhere to the spamming laws
Every time you send an email, ensure you adhere to the spamming guidelines prescribed by the government. This will prevent your email address from the getting marked spam by the various email providers. Sending hard sales email is lucrative and tempting at times, but as a marketer, you should avoid this because once you are flagged spam, you will have to face dire consequences.
4) Maximize the coverage area
You have a limited amount of space available when you draft an email. Therefore, it is best to make use of the available spaces in the best possible way. Maximize the email template so that you can easily fit in more information and send it across to the customers. However, ensure that you do clutter the email just because you have more space to write.
Lastly, remove all the bad email address and people who have unsubscribed from your emails. There is no point wasting time and efforts for these people, when you know that the response will be negative.