Spam filters are like vigilant dogs who are always on a lookout for transferring your email to the spam folder. These filter search for unsolicited emails and the mails that promise free or extremely low price stuffs to the customers. The algorithms with which these spam filters are programmed will never hesitate to put your email in the spam folder of the user. The following tips will ensure you have a successful email marketing campaign in which your mails are never transferred to the spam folder.
1) Opt-out button should be visible
An opt-out button is an essential part of any email marketing campaign because if the users do not find this button, they are likely to use the tool provided by their mail provider, which will banish your email address forever. Ensure you have the opt-out button in every email that is sent across to the customers.
2) Target the readers not the sales
Sales-oriented mails are the ones which usually land up in the spam folder. Undoubtedly, email marketing is the best way to send your brand and message across to the potential clients, and a sales pitch is least preferred even by the spam filters. Send the customers tips and the ways by which your product or service is going to benefit rather than instigating them to buy the product. If you target the readers you can combat the spam filters easily.
3) Never buy an email list
An email list, which is brought from different vendors or other third party software is never recommended because those lists are totally unreliable and the chances of your email address being marked spam are large. This is because a majority of the customers in that list will not even know about your brand or offering and they might not be interested in your product or service. You are actually triggering a dynamite by purchasing an unsolicited email list.
4) Connect with the client frequently
Sending newsletter once a month or half-yearly will only disrupt your email marketing campaign because the clients in such a long gap are likely not to remember your services or product. And, with the stiff competition in the market, this is highly inadvisable.