April 22nd, 2014 | Priya Jain
Using the social media to generate an authentic email list is the leading way to enhance your email marketing campaign. The backbone of any email campaign is the email list. The list has the powers to make the campaign reach zenith in no time. Following are few new methods of generating an email list through different social media platform.
1) One-on-one session helps
Hosting a one-on-one session with your Facebook and Twitter followers will enhance the user engagement and you can connect with the customers emotionally. Such interactions increases the relationship, which in the long-run can be converted to email subscription. Through these interactive sessions you can tell the customers the benefits you offer through the email subscription. These people will actively participate and become your potential clients in the future.
2) Share interesting links
Share links on Facebook or Twitter of some of the premium content available on your website. The content can be in the form of a video, eBook or blog. Ensure that the user has to sign-up for the email newsletter to access the premium links. In this way, you can build a strong email list containing people who are genuinely interested in your product or service.
3) Use the lead generation cards from Twitter
With the twitter lead generation card, you can now easily drive authentic and excellent leads directly to your twitter profile. The potential customers can easily their business cards and email addresses. This method also ensures that the leads coming can become potential long-term clients. Through this card, the user simply has to expand your tweet and the details are filled. All the user has to do is send the information securely to you by clicking the send button.
4) Webinars are effective
Webinars are effectively used to generate an email list. The details and the insight of the webinar can be shared on the social media platform. Give your customers a sneak-peek, so, that they actively participate in the webinar. Again, people who are interested in the topic of the webinar will get in touch with your company.
The social media platform has the capability to complement all the other types of marketing. Unleash the power of social media for a successful email campaign.