An email marketing plan for many marketers is a complicated, tedious and a time consuming process. However, creating an email marketing plan is not as difficult as it seems. If done in the right way, an email marketing plan can easily get you started with a successful marketing campaign. The following steps should be followed to ensure you build an authentic email marketing plan.
Step 1: Know your audience
Before sending an email, it is essential you understand your audience. You can define the audience as customers – people you have subscribed on their own and general audience- people who came to know about your product or service through the internet. And, in case you do not have an email list, then who will be your target audience. Defining these aspects is important because it will later on form the backbone of the whole campaign
Step 2: Define your content because CONTENT IS KING
After knowing the audience, the next step is to create content, which will be useful for the customers. Sending random content is a waste of time as your audience will not appreciate it. A majority of the companies’ today plan for the content to be sent at least 2 weeks in advance as it gives them sufficient time to plan their next course of action. The content can be a Facebook post, an article about the company or tips that are useful for the customers. A personalized, short and useful content will undoubtedly generate high viewership and conversion rates.
Step 3: Set your goals and the email sending frequencies
There is no harm in sending one mail every week as long as you have quality content for the customers. Deciding on the frequency for sending the email, you can create quality content. If you feel, for a particular week you do not have anything to share with the customers, there is no harm in it. However, ensure poor quality content or information is not sent to the customers.
Step 4: Track your results
After triggering the emails, the next step is to monitor the success of the email marketing campaign. There is no use of simple sending emails to the customers, without having to bother about the fate of those emails. Track the results for better campaign results.