With the mobile industry booming and growing at an alarming rate, leveraging the effectiveness of mobile email marketing is going to help your business in a great way. Pushing the mobile marketing into the business model is going to proof effective in the long run.
How to retain and acquire new customers
One of the quickest ways to lose customers and ensure that no new customers become a part of your mobile marketing campaign is sending mails too frequently. The process of unsubscribing becomes easier when the email is received on a mobile. A majority of customers are today use mobiles to access emails, therefore, the process of walking out of the email list hardly takes a few seconds. Additionally, keep in mind to optimize all the emails for the mobile audience. Sending content which is mobile friendly and eye-catching is going to attract new customers. The content for mobile email marketing should be as light as possible because usually on mobiles the internet is not fast. Therefore, it is best to avoid images with high resolutions as they consume a lot of bandwidth. Another great way to understand the market is by subscribing to email newsletters of the competitors to get the feel of the mobile friendly emails. Also, ensure that the flow of content is appropriate so that the users can connect to the offering and find the email worth reading every time they receive a newsletter from your company.
What else to focus on?
Checking the click ability of all the links sent in the mobile marketing is of extreme importance because a non-clickable link will only ensure that the customers do not come back to your services as they know you are not serious about the work. And, with various mobile platforms available today, it is extremely important that the email is tested on all the devices so that not even a single customer is left with complaints of email compatibility. Attracting customers on email marketing through mobile is easy, the hard task is retaining the customers to stay loyal with the campaign.
Always remember that mobile email marketing is not only about increasing clock rates or open rates, it is more about connecting with the target audience quickly.