A new year always brings in new hope and with 2015 just beginning, it is an excellent time to prepare an email marketing calendar for 2015. A majority of email marketers considers this as a waste of time, but it is extremely essential because it will help you connect with the target audience and ensure that the upcoming year is as prosperous as the previous one. Moreover, it is very easy to manage the progress and stay on track otherwise it will become very difficult to manage the email marketing campaign.
The following steps will help you create and organize a calendar, which can be used throughout the year.
1. Learn from 2014
Marketers who learn from their mistakes and success grow faster than marketers who repeat the same mistake again and again. Therefore, consider 2014 as a benchmark year to easily set your goals for 2015. Go through the email marketing analytics again to understand, which campaigns actually work and the time of the day or the day of the week, which were most profitable. And, if you had already set goals for 2014 and note as to what led to the success and failure of the email marketing campaigns. It is always advised to note down the shortcomings to ensure that they are avoided in the future.
2. Set your goals
After having a benchmark, the task of setting the goals for 2015 will become a cakewalk. Based on the nature of the business and its requirement your goals may differ. If in 2014, you focused on acquiring new customer, this year you might want to focus on generating revenue. The goals you set for your email marketing campaign are completely dependent on your decision. However, remember not to set unrealistic goals, you need to strive to surpass your goals.
3. Decide the frequency of the emails
If you have tested the frequency of the emails in the past, then it is better to stick with the frequency, which delivers results. There is no point experimenting in the New Year because it will only lead to the downfall of the whole campaign. And, if you are new to email marketing, then you can experiment with the frequencies. The experimenting can surely eat up some of your important time, therefore, it is best to stick to the numbers, which have already delivered results in the past.