9 Tips to Get it ‘just’ right in email marketing

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1. Know your Audience:

Make a permission-based list. When you are gathering contact information, ask for the information you really need.

2. Build a collecting strategy:

If you prioritized the audience growth, first analyze the places where customers are already engaging with your brand. After that determine how to enhance those experiences and drive interactive engagement with new tools and techniques.

3. Data should always be relevant:

Evaluate your current data to make sure you are sending targeted communications. Giving simple data points like gender and location can dramatically improve the subscriber experience. Also for social media you can use Facebook’s geo-targeting features with status updates.

4. Choose the Right Format:

HTML and media messages that include video and animation generate high response rates but it’s important to always have a text version for people who prefer or can only receive text. Check your messages through lots of email accounts to make sure they look good in all mainstream email clients.

5. Make Sure Your Email Has Obvious Links:

The main purpose of your email is to drive traffic to your landing page or product page. It’s simple to define the main purpose of an email. Without clicks to your page, people can’t convert to your customers. To accomplishing this, capitalize on every moment where user may feel compelled to click. Provide lots of links (at least one per paragraph of text) and make sure that your links look like links. Using “click here” messages will also help you.

6. Headlines is very important:

Your headlines are attractive to clicks but not when you’re employing cheap tricks to do so.

7. Improve deliverability:

In United States, 80.8% of valid marketing email makes it to the inbox. Sending your email into more inboxes means more revenue. So, try to influence recommends that you make sure your email service provider has the following:

  • Attractive email template code
  • Smoother sending
  • Easy unsubscribe and complaint handling
  • If your email has follows all legal specifications then you can pay an additional fee for a “certified” sender status which tests and automatically tells the inbox that you’re sending legitimate email.

8. Provide engaging content:

Like social media marketing, your email marketing only works if you’re providing something value to your fans. Provide informative or fun so that your fans will look forward to each newsletter you send. Provide images but pay attention to a good balance of text to image ratio especially in mobile viewing.

9. Always ask users to add you to their contact list:

At each opportunity, remind your users that they can be assured that they won’t miss out on the valuable information that they love receiving from you if they add your send address to their email contacts list. The more customer you get doing that the better your deliverability will be.

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