Email marketing is not dying and is one of the most trusted form of communication. Contrary to the believe, email is not going anywhere for another 2-3 decades. As a marketer, leveraging the effectiveness of the marketing platform will yield the desired result. But, you need to be aware of facts that easily misleads you into doing something wrong. Focus on your email marketing campaign and watch out for the given below facts to create an exceptional customer experience.
Timing is not everything
According to a research, more than 85% of the emails are opened within two days of receiving. Therefore, do not fall in trap of sending emails on a particular day. Whether you send it on a Monday or a Friday, your message is more likely to be seen by Wednesday or Monday. Focus on creating stellar content that captures the attention of the customer, instead of relying too much on the time.
The more emails you send, the more your messages are ignored
Excess is any form is bad and the same rule applies in email marketing. If you send 4-5 messages a month, your customers are more likely to open and read your messages. But, if you send 4-5 messages a day, your brand will be marked as spam. As a business, you need to understand the thin line of difference between optimal excess messages. Furthermore, focus on quality than quantity because gibberish messages will result in spam.
Messages goes to a spam folder because of the subject line
Today, spam filters are intelligent and are more likely to use your reputation as a means to filter messages rather than choosing words from the subject line. If you want to an extra layer of protection, avoid using the words such as ‘free’, though these words will have little to no effect on the decision of the spam filters.
Never send the same message twice
If you have triggered an important email message and you witness that the open rate is low, don’t fret about sending the same message again. Change the template and font to make it look different to the customers.