3 Tips for a Foolproof Email Marketing

With the year ending and everyone decked up for Christmas and New Year, it’s crucial than ever to ensure that you’re engaging the customers. It is essential because today the world is being dominated by social media and mobile, leaving a little less scope for email marketing to shine. Even then, email remains as the

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6 Factors to Consider for a Successful Audit – Service Email Marketing

Can email marketing be easier than you think? So, as a marketer, why are you not leveraging the data and analytics tools? Are you not using analytical tools because you assume your messages are effective? More than 70% of the marketers are clueless regarding the success or failure of their marketing campaign. Why not put

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6 Ways to Increase the Open Rate of your Email Campaign

For subscribers to scan your email, they need to open them first. If the emails fail to catch the interest, your messages reach the spam folder. In both cases, your marketing campaign is affected. Grabbing the attention of the customers and piquing their interest is not as easy because their inbox is inundated with a

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5 Ways to Take your ROI to the Next Level Using Marketing Automation

Are you under constant pressure to increase the ROI and generate revenue? Are you looking to simplify the marketing efforts? If the answer is yes, your business probably needs a powerful email marketing automation strategy. In simple words, automation is the integration of software and email strategies that work together to create relevant, interesting and

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5 Signs your Bulk Email Service Provider Needs to Update the Marketing Strategy

Your marketing campaigns are performing blissfully well. Subscribers are engaged, open and click-through rates are high, and customer conversion is satisfactory. Congratulations! Your marketing stars are finally in alignment, and everything is working according to your master plan. It’s time for to sit back and go on a holiday with your family! Not so fast!

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6 Tips to Make your Email Newsletter Template Visually Appealing

An email campaign is the heart of success for many businesses across the globe. Creatively designed email newsletter template tempts the target audience and piques their interest. Newsletter campaigns help different brands stay at the top of the mind of the customers. A smartly crafted newsletter template, force the readers to click the newsletter and

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5 Ways to Build on Email Marketing Basics

Just like a winning a football match, effective marketing campaigns require a focus on fundamentals. Building a solid email foundation is the key when it comes to reaching the target audience. Also, email marketing tool is probably the best a business can have in their repertoire. If the basics are ingrained in the workflow, testing

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5 Ways to Segment the Email list for Better Email List Engagement

With the increasing popularity of email, marketers are leaving no stone unturned to pique the interest of the target readers. According to a research by DMA, more than 77% of email marketing ROI came from targeted and segmented campaigns. The best part about email segmentation is that it provides a bouquet of ways to run a

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9 Ways to Improve the Performance of your Email Marketing

Email marketing provides the marketers with a lot of data and analytics to evaluate the performance of the marketing campaign and make the necessary improvements. Since long, email marketing has remained as the leading way to convert prospects into customers. You need to take time to build an email list because it gives you the

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Welcoming the Spring Season with Email Marketing

The birds outside are chirping and the days are getting longer, which officially means that it’s time to get welcome the spring season. While spring season is a time to freshen up your home, it’s time to bring vibrancy in the email marketing campaigns as well. Sending the same newsletters to the target audience is

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