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Marketing Concepts and Strategies: Expert Articles and Commentaries all related to email marketing.
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Design / Branding
Create an effective email design to enhance your email message with tips from Jeanne Jennings.
Martin Lindstrom shows that giving your email communications a local voice helps build greater brand loyalty.
Optimize your personalized email communication. Kathleen Goodwin has tips on segmenting your newsletter subscriber list to give your recipients emails they value.
Nick Usborne’s online copywriting website.
Paul Soltoff is back with more techniques on getting your emails opened by optimizing sender and subject lines.
Copywriting and tips for online conversion.