Advanced Email Marketing

“Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it…So how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off…”


The Quiet Revolution in Email Marketing

“A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness..The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world…Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless…”


Permission Based E-mail Marketing

“To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works. In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising…”


E-Mail Marketing For Dummies

“Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company….”


Total E-Mail Marketing

“Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners…”


Persuasive Online Copywriting

“Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade – it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work…”

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