As the digital era continues to unfold, email marketing is changing at a rapid speed. And, the realm of B2B marketing is no different. There is no point wasting your time to create fancy email templates because customers want to receive valuable content, which adds value to their everyday life. Using email marketing, you can build a relationship and gather useful insights. Today, a white label email marketing software gives a shiny new makeover, and with the right tool, you can easily reach the inbox of the target audience. If your B2B messages are not appealing, they will directly land in the spam folder, and you will lose a fantastic opportunity to create a high impact on the audience. Today, B2B marketers, can quickly gather data and is an authentic way of attracting new prospects.
Here are a few marketing strategies to incorporate to ensure a smoother customer journey.
1) Send interactive and animated content
When you send interactive and animated content, you trigger customer engagement. Besides attracting the attention of the readers, interactive content will increase the click-through rate, business conversion, and website traffic. Marketers who focus on sending animated content usually tend to witness a higher marketing statistics. Therefore, focus on communicating eye-catching and mobile-friendly content to win the hearts of your target audience.
2) Share content in a digestible way
Today, in the fast-paced life, when people are busy in their lives, they hardly have a few seconds to read the email. And, if the B2B marketer share email templates overloaded with content, customers are probably going to overlook the email. Therefore, when using white label email marketing software, focus on breaking the email in compelling headlines, bullets and style guides to increase the readability of the content. Always remember that you have a few seconds to make a lasting first impression. Therefore, the more content your content is scannable, the higher will be the chances of winning the trust of the subscribers.
3) Focus on mobile strategy
With the increasing penetration of mobile smartphones, marketers need to focus on using a mobile plan to reach the inbox of the customers. You will be surprised to know that less than 17% of marketers focus on using mobile responsive design when creating their email campaign. Your marketers should not be mobile friendly but should be tailored to mobile viewing. Furthermore, focus on designing an eye-catching mobile strategy with a single column layout. Also, a simple design is likely to render correctly on all devices.
4) Speak directly to your audience
There is no point sending sales messages to an audience who is interested in receiving valuable information from your brand. As a B2B marketer, you need to directly speak to the audience based on their interest and preferences. Therefore, a one-size-fits-all approach will not work in B2B marketing.
5) Focus on precise targeting
Batch and blast emails speak negatively about your white label email marketing software. Today, customers expected hyper-tailored messages, and they prefer interacting with a brand that fulfills their condition.