Every year brands are looking for new ways to spice up their email marketing strategy to reach their target audience. And, today email is an essential part of a cross-channel strategy. With the growing technology, marketers have access to a wealth of data, which allows a brand to understand the requirement of customers in a better way. Irrespective of your target audience, it’s imperative for brands to craft awesome email templates that spark the interest of the readers. To stand out in the inbox, you need to focus on creating engaging, perhaps valuable messages. Marketers who believe that the social media explosion is to blame for email going in the back seat are wrong! The 40-year old communication channel was never in the back seat and will continue to generate revenue in the coming years.
Here are a few ways to create an impact and stand out from the crowd in the cluttered inbox.
1) Write like a human and not like a marketer
Email is a driver for your conversion. And, if you want the readers to take the desired action, you need to create content conversational. Readers will not hit the call-to-action button if your messages are focusing only on sales. Therefore, remove your corporate hat and write as if you’re writing a message to your friend. But, remember to keep the conversational strictly professional. Otherwise, customers will leave your email campaign. There is no harm in embracing emojis and contractions because it will pique the interest of the audience. Focus on using awesome email templates and keep the paragraphs short to improve the readability.
2) Use interactive designs
In an email, it’s not always what you say; it’s how you say it! Design, pattern, and color can impact and positively engage the customers. Therefore, when formatting your emails for a mobile, remember to implement a responsive design and translate it across different devices including, desktops, palmtops, laptops and mobile devices. Interactive and responsive designs ensure that your emails will render in a way that is more accessible to the customers.
3) Focus on using visuals over text
In 2018, customer interactivity will touch new heights and marketers will have to deploy new techniques and assets to stand out in the crowd. Therefore, focus on using GIFs, videos, etc., to enrich the content and increase the interactivity with the customers. Moving forward, customers are likely to expect more visual and interactive emails because it will reduce their reading time.
4) Maintain a hygienic email list
What’s the point of using awesome email templates, when your customers are not going to read it? Ensure your brand stays out of the dreaded spam folder by regularly cleaning the email list. Your deliverability rate will slow, and you cannot leave a profound impact on the minds of the customers.
5) Think big with artificial intelligence
With AI, marketers can understand countless metrics and different ways to interact with the customers. Though initial investment might seem significant, the outcome is fruitful. It will pay off rapidly, and you can easily win the trust of the readers.