The wedding planning industry is one sector, which faces tremendous competition and standing out of the crowd becomes a necessity. And, for achieving this a wedding planning company need not have a point of parity, if the company continues to focus on email marketing they can actually achieve the targeted goal, increase their customer loyalty and thereby increase their revenue.
What to do?
Email marketing today is a hot selling cake in the email world. And, with a number of multinational companies coming up the use of email is going to increase steadily in the near future. Traditional methods of marketing such as flyers or newspaper advertisement no longer work effectively and they are very costly when compared to email marketing. You can send the clients beautiful pictures of the work you have already done or prospective work. Marriage is a very special occasion in a person’s life and if you are able to weave the dreams of the bride or the groom into reality, you will never have a dearth of customers. Sending the family wedding tips, latest trends and special discounts, let the customer know you actually care. You can also include a surprise gift for all the members who attend the wedding to give the wedding an interesting twist. Until you become the talk of tinsel town, there are less chances you will have customers coming and knocking on your time.
What not to do?
You need to understand that in this industry repeat customers is difficult, therefore, whoever comes to your door, it is extremely necessary you give your level best to convert it into a long-term relationship. Therefore, irking customers by continuously sending emails is a strict no in this business. Sending the customers one email per week or one email in two weeks is more than enough. Additionally, ensure that whatever you promise the customers of the wedding day, you provide services better than it. One negative review can easily jeopardize your business. Ensure to send customer feedbacks in the newsletter, to let everyone know your past clients and the work you have done and the quality you have produced.