The real estate business today thrives on relationship marketing and a real estate company which is unable to create trust in the mind of the customer is stranded in a lonely desert. Building trust is the key factor in a real estate business because usually any real estate property is costly and if a customer is buying a home, it is generally a one time investment. Today, in the fast paced world, there is no better way of building trust than email marketing.
The following are few ways through which the trust can be built and interest can be generated
1. No sales pitch email newsletter
Sales pitch are monotonous and old fashioned. Today, if you want to survive the online marketing world, create a space wherein the requirement and the needs of the customer are given utmost importance. Instead of sending them the price of the properties you are offering, send the customers real estate rules and regulations related to the local area. You can also share links to historic blogs about the local area in the area of your property. This way customers will come to know more about the local area and it will develop an interest. In the newsletter, you can even include the number of schools, shopping complexes and other facilities in the area. These activities will surely save the customer’s time and the decision of buying the property is accelerated.
2. Separate the listing
A business owner will rarely be interested in the home and houses, he/she will be inclined more towards office space and industrial area. Therefore, it is extremely essential that the email list is segregated according to the requirement of the customer. If you keep sending information on industrial properties to a person looking to buy a new home, you are surely going to lose the subscription. Moreover, have a different list of agents, brokers and potential buyers. It helps you connect and communicate effectively.
3. Send market analysis every quarter
The real estate sector is growing, however the rate at which it is growing is extremely difficult to predict for a customer. Therefore, in order to spark the interest of the customers send quarterly comparative market analysis to help the customers decide whether to buy or sell a given property.