Music is not just meant for the music lover or singers. Music can provide relief after stressful and hectic day either at work or at school. Music fuels and ignites the creativity, which leads to innovation. A plethora of people find their life empty without melodies. And, if a person can learn either to sing or play a musical instrument, they would be spreading happiness everywhere. Therefore, marketing your music school becomes extremely important. And, there is no better than email marketing to spread out the word to the prospective customer. Email marketing is low cost, reliable and extremely effective.
1. Organize Free Trail Classes
Send email invitation to people for a free trial class. Free trials work as icing on the cake because if the icing is good, a customer is bound to like the cake. Therefore, if people find your trial class soothing, useful and worth the money, they are bound to enroll in the classes. Ensure the invitation clearly states that the trial classes will be on a first-come-first serve basis to avoid any ambiguity. Moreover, people interested in the trial class should fill a form. This way you will know the number of people who are willing and you can make the arrangements accordingly.
2. Music Newsletter
Today everyone understands the importance of music, therefore, it is advisable that the newsletter should not include the umpteen benefits of music. Instead, think out of the box and share real life experiences of people and how music helped them overcome the challenges. Highlight the spiritual powers of learning music. Embed music in the newsletter by creating a small video newsletter. The more the customers feel connected to your newsletter, the better will be your revenue.
3. Organize Musical Charity Events
Touching the hearts of millions or even thousands of people is an extremely difficult task. Therefore, ensure that musical charity events in collaboration with an NGO are arranged in your area. The invitation and the intimation can again be sent via an email. Email marketing will reduce your budget, which can easily be utilized for other useful purposes.