Marketing your martial arts school is not a tedious task, it can be made inexpensive if email marketing is used as the major marketing pillar. Today billions of people use email to share and exchange information, and you can easily leverage the effectiveness of the email marketing to spread brand awareness and increase the brand equity. Here are a few ways by which you can entice the customers to come to your martial art school.
1. Detail out the benefits of Martial Arts
With the increasing crime rate across the world, a martial art training will come in handy when you are alone on a deserted street or when you have been surrounded by snatchers or thieves. Apart from this, martial arts provide a magnificent learning experience for the body and the soul. You need to inform the customers regarding the plethora of benefits of martial arts in the life of a person. Only when the customers feel it will add value to their life, they will readily enroll in your classes. Sending out informative newsletter is the leading way to connect with the target audience.
2. Free Giveaways
Reward the customers who consider your services as worthy and useful. You can give free gifts to the customers who enroll to the newsletter. In this way, you can grow a large clientele of fans. However, to avoid forgery, request the customers to bring a printed copy of the free gift. The free gift can range from a headband to posters. Remember that you should never distribute expensive gifts especially, if children are you target audience. The giveaway will help you attract customers.
3. Reward Referrals
A martial art business heavily relies on referrals. If a customer likes your training, they are bound to bring in their friends and relatives. Therefore, always reward customers who bring in a friend or a relative to sign up.
4. A Fitness Seminar
Send out newsletters informing the people about a fitness seminar you are conducting in your neighborhood. A seminar will help the customers know the quality of training you provide. Additionally, it will help you connect with a number of new customers.