Being fit is on the minds of everyone today because a fit body results in a healthy and sharp mind. With a surge in the number of customers wanting to join a fitness center, it becomes even more important to market the center in a way, it is set apart from the crowd. Email marketing is one of the leading ways to attract the customers and make your fitness center stand out of the crowd. It spreads the word about the fitness center and helps it reach a wider target market, thereby enhancing the profits and increasing the clientele.
1. Everyone loves freebies
Offer free nutritional counselling or a free training session to the customers and let them know what lies at the center. The passes for the freebies can be distributed online, such that a large number of people enjoy the benefits. You can even offer a tasty and healthy drink to the customers who regularly come to the gym. It will ensure customer retention and you can easily build on a strong, long lasting relation with your customers. With the freebies, a customer is more likely to hear and understand the immense benefits, he/she will have after joining your fitness center. And, by offering great and effective results, customers are bound to return to the fitness center again and again.
2. Email Signatures for the customer
Customized email signatures for the customers with your brand name will further give you can edge over the competitors. You can select loyal customers and ask them this favor in exchange for discounts or goodie bags. Loyal customers will not mind using the logo in their email signature. Additionally, goodie bags will be an incentive and they will surely find it extremely hard to resist the offer. Customized signatures are a way through, which you can easily target a new market altogether. It will form a great marketing chain and you will be able to increase the customer base effectively.
3. Organize a fitness talk
Motivational and great speakers can easily influence customers to join a fitness center and follow a fitness regime. Send passes to the customers through a promotional email and let your customers know that you care for their health.