Microsites are highly focused mini Web sites within larger ones that encourage consumers to create and organize their own content. In using a microsite in tandem with an e-newsletter to manage information and its flow, we have an opportunity to build personal brands that are customized to the needs and wants of individual customers.
A microsite, if used to its full potential, can provide you with a tremendous opportunity to get your newsletter subscribers to move closer toward a buying decision or next level of the sales cycle. A true microsite is multilayered, has more depth, and can be thought of as a launching pad for myriad marketing opportunities. Beyond just a companion for your newsletter, it can be a doorway for search engines, a marketing site for newsletter campaigns, or a targeted site for brands, products, and services.