Why is it important to add an email subscription form to your website/blog?

Adding a subscription form to your website or blog allows your visitors to send their email address to be added to a mailing list. You can add a mailing list by following as shown here on our email marketing platform. Once you have a list, you can create a subscription/unsubscription forms that can be added to your website (Read more).

Gives your business credibility – Credibility is given to the fact that each subscriber is opted into your mailing list with a registration date and a confirmation email sent to confirm their opt-in. Having this form allows you to send updates about your product or service offerings, latest news within your business, developments in your service or product line and much more.

Its free to get started – Usually the startup company’s or businesses newly implementing this subscription form to their website will have less than 250 subscribers which means sending out a monthly email is free using our email marketing platform (Sign up for Free). With the free account you get the same benefits that a customer with 100,000 mailing list gets so you have nothing to lose but everything to gain.

Builds your relationship with your customers – Each email you send can use recipient’s first name using custom fields option which means your readers will get a more personalized email increasing the relationship he/she has with your business. Everybody likes to get referred to personally than some automated sales email machine that sends out thousands or “Dear customer” or “Dear Sir/Madam” emails.

Boosts your sales – Have credibility of your mailing list will keep you out of spam traps and it lets you inform your visitors about what’s taking place within your company. The more your customers know about your news, the more they are aware of your products and services. The more aware your customers are, the better information they possess while looking for a particular product or service to purchase. In turn, your business profits from greater number of sales and higher return on investment (ROI).

Implementing an email subscription form or widget is as easy as clicking a button on your control panel. Check it out and let us know what you think.