Welcome to our Help Center. Here you will quickly find answers to our most commonly asked questions

Email Marketing

What is Email Marketing?

Email marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email marketing is most effective when the recipients are targeted and the information is relevant and timely.

Why would I use Email Marketing?

Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through “buy now” or “sign up now” links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.

Can my business benefit from online newsletters and special promos?

eMarketer estimates there are 183 million Internet users in the US, spending 94% of their online time sending and receiving emails. Given the low cost and high impact value of email marketing, there are no businesses that would not benefit from tapping this market.

How do I start?

Start your email campaign with existing customers and grow your contact list by encouraging recipients to forward your message to others. Include a subscribe button on your Website and ask prospective customers if you can send your newsletter to them. Make sure your collateral includes a reference to your newsletter and consider running a promotion or give away to generate interest. Your list will grow faster than you would have believed.

Is your service available Worldwide?

Yes, Email It is available Worldwide and our control panel is accessible wherever you have internet available. However, ALL our prices are listed in US Dollar.

Pricing & Billing

Can I pay with Paypal?

Yes! You can pay by credit card through the secure Paypal payment gateway which is accessible when you signup for one of the Email It! plans.

If I cancel my subscription, how long will my account be active?

If you signed up for a monthly or annual subscription, your account with Email It! will run to the end of the agreed period. If you sign up today and cancel tomorrow, your account will continue to remain active for another 30 days.

How do I know when my account has been debited?

Fastspring will confirm each debit by email and provide you with a receipt for the charged amount.

Which credit cards does Email It accept and is it secure?

Credit card payment is processed by Fastspring (10000’s of software companies use it). Fastspring accepts Visa, MasterCard, American Express, Discover and Paypal. It is one of the most established companies in eCommerce worldwide today. All transactions are encrypted using 168-bit key Secure Socket Layer (SSL) architecture (dependent on browser support), and are signed using Verisign digital certificates. It also monitors fraud on 24/7 basis to protect you as our customers.

What is the refund policy?

As a company policy, we do not provide partial refunds for unused credits. We reserve the right to shut down campaigns at any time, if we feel that you are abusing our system in any way (Be sure to read and understand our Terms & Conditions of use and Anti-Spam Policy before using Email It!.

Do you offer non profit discounts?

We have a low price structure for non-profits. If you are a registered not for profit organization, a club or membership organization, then you most likely qualify. You may be asked to forward your 501 (c) (3) or equivalent non profit documentation. Email us for more details!

How can I try your service before I buy?

Simply, Login to our demo account using ‘demo’ as your username and password through our normal control panel.

System Requirements

Can I download the Email It program and install it?

No, Email It is a web-based application, like Gmail. It is used online, by logging in with a username and password at

What software do I need to use Email It?

Any PC with a modern browser installed can access Email It. No downloads or plugins are required.

I have a Macintosh. Can I use Email It?

Yes! You have same functionality of our control panel as any of our other PC users.

Security & Privacy

Is my credit card data secure?

Credit card payment is processed by Fastspring. Fastspring is one of the most established companies in eCommerce worldwide today. All transactions are encrypted using 168-bit key Secure Socket Layer (SSL) architecture (dependent on browser support), and are signed using Verisign digital certificates. we DONOT store any of your credit card information and we NEVER ask you to enter your credit card information on our website (

Do you sell email address lists?

No. Your address lists, or your login email address lists will never be disclosed to third parties. Email It does not sell lists of targeted email addresses. Read our Privacy Policy for full details.

Are stored newsletters, images and mailing lists secured?

Email It is hosted at multiple secured sites. Our hosting providers have state of the art network operation centers providing full security, firewall, backup, and multi tier, redundant high speed network connections. Our Privacy Policy strictly precludes us from providing personal data to any third party. We also do offsite backups every day to keep all your data hosted with us secure.

Subscribe & Unsubscribe

Will I know when there are new subscribers (and unsubscriptions)?

Yes. In the Email It statistics & reporting tool, the number of unsubscribes are available per week, month and year, as well as per campaign sent. You can also choose to be emailed every time there is a new subscription through your website forms.

Why does my subscribe/unsubscribe form not list an “unsubscribe” option at the bottom when more than one list is selected.

If your client is subscribed to more than one list, then the subscribe list will show which lists they subscribed to. If they wish to unsubscribe from one of those lists, they must uncheck that list and then click on the “Update” link. If they wish to unsubscribe from all you lists, they must click on the “Unsubscribe All” link.

Managing Email Lists

How do subscribers unsubscribe?

Each email you send using Email It has an unsubscribe link appended to it. If you have only one general subscriber list it will say ‘Unsubscribe from this mailing list’. If you have several categories of subscriptions active on your subscribe form, the link will be ‘Manage my subscription’.

How do I get new subscribers?

The Email It website form builder (available to the top right hand corner) enables you to collect new subscriptions from a subscribe link on your website. The website link enables users to subscribe to specific mailing lists (which you can set up to correspond to your newsletter categories). You can design your subscription form with logos, fonts and colors. After you have set up the subscription form, Email It generates the HTML code for you (or your webmaster) to insert into your existing website code. You can ever customize on how you would like an error message to be displayed.

Will I receive bounced return emails from invalid addresses?

No! This is where Email It saves you time and removes the headache of hundreds of undelivered emails bouncing back and clogging your inbox. Email It automatically flags invalid email addresses (‘hard bounces’) so that they are excluded from future campaigns. ‘Soft bounces’ (addresses that are temporarily unavailable), go through a series of checks before they become a ‘hard bounce’. Email addresses are being checked for validity on a continual basis, even when you are not logged in.

Can I use a 3rd party list, or list that I purchased/rented/aggregated from websites?

No, Email It is for permission marketing only, so you can only use it to send email to your own customers, and to subscribers who have ‘opted in’ to your list. Click here to read our Terms & Conditions for more information.

How do I get my list imported in to my Email It account?

Email It will accept your email addresses in 3 file formats; .txt (text file), .csv (Comma Separated Values) and .xls (MS Excel Spreadsheet). Simply browse to where the file exists on your computer and let the Email It wizard guide you through the import.

What if I don’t have an email list?

Not a problem. There are several ways you can collect email addresses. Email It provides a list building tool in the form of a sign up box to be put on your website. Your site visitors can sign up for your email list and their addresses are automatically imported in to account.

Other ways to collect would be to set up a guest register and have customers provide you with their email addresses that you will import in to your Email It account. Trade shows, conferences, etc – any time you touch your customer, invite them to join your list.

Receiving Newsletters

Why can’t my recipients see my images?

In Email It, images are not embedded in the email. Newsletters have code that points to the images, which either reside in your Email It pictures folder or on another website, according to your preference. When a recipient opens the email, the newsletter calls the image externally, and it is downloaded to the recipient’s computer. If the recipient is not online, they will see a broken link. To avoid this, we have recently added a new feature to ’embed images’ into the email. This will help your recipients to see even when they are offline.

Why are people not getting my emails?

Unfortunately, no email service can guarantee 100% delivery. People change email addresses when they move or leave jobs, auto responders are set up when people are on vacation and spam filters trap messages before they arrive based on key words and phrases in the content. Industry averages for delivery rates are 30-45% for business to business newsletters and 10-15% for consumer newsletters according to eMarketer. Your message content and your relationship with your list (whether or not they white listed you in their email client) also have a lot to do with successful delivery. With Email It, you are able to see exactly who has opened which email over time and work on improving your open rates. Without a similar tool, you never have any idea who is receiving the email.

Why do I see two same email addresses in opened statistics?

When a user opens your email for the first time, it is counted as ‘Unique Open’. If they open your email after their first open, it is counted under ‘Total Opens’. Therefore in the statistics table list, you will see same email address being listed more than once.

Sending Newsletters

How do I know if emails that I sent out were actually opened?

Email It provides statistics of sent newsletters and reports the percentage of emails opened per mailshot, how many were sent, how many website click throughs were generated, and who clicked on what links, what time they opened the email and who actually opened the email. We even enable you to generate or export these addresses as a separate list so that you can target your users based on their click behaviour. Alternatively, you can customize the report to print the sections you desire from the tools we provide.

What is a hard bounce?

A hard bounce is an email message that has been returned to you because the recipient’s address is invalid. A hard bounce might occur because the domain name does not exist, the recipient is unknown, or there is a network problem on the recipient’s end. (See our Glossary)

What is a soft bounce?

A soft bounce is an email message that gets as far as the recipient’s mail server, but is bounced back before it reaches the recipient. One of the most common causes for a soft bounce is a full mailbox. This will happen A LOT with your subscribers who use free email services like Yahoo and Hotmail, because they allow for very little email storage. (See our Glossary)

Can Email It be used for unsolicited bulk email (spamming)?

Email It was not designed to be used as a SPAM tool, and it would be illogical for it to be used as such. Email It has been designed as an online, value added service for a range of functions, including personalized opt in marketing to clients and inhouse communication with colleagues, as well as private use.

What is Email It used for?

Email It tool is mostly used by corporations, associations, clubs, small businesses and private individuals. The uses are endless, but most people use Email It to communicate with clients, staff, members, colleagues and relatives or friends. Private use would include invites, announcements, travelogues and family albums. Small businesses might use Email It for press releases, newsletters, product launches, quotes, letters, proposals and more. Corporations, on the other hand, might have an in house communications department that wants to send out internal newsletters, reports, memos and directives to other offices, as well as a range of opt in or other marketing functions.

Does Email It CC (carbon copy) or BCC (blind carbon copy) emails sent to multiple recipients?

No, when sending, each newsletter is addressed and sent individually. This is much more effective. When people see a single stock phrase in the “To” field of the received email, they usually associate it with SPAM.

Can I personalize the emails or use different subject lines?

Yes, we offer a range of personalization functions. You can address the emails to individuals, based on fields you set up in datasets managed in the Manage People Info area. You can also personalize the subject with a data field representing each individual recipient, such as their name.

Can I do scheduled sends with Email It, choosing the time I wish my newsletter to be sent out?

Yes, scheduled sends are part of Email It’s functionality. They can be sent by hours and days, up to one month ahead.

Can the recipient’s name appear in the ‘To’ field?

No! The ‘TO’ field contain an email address. If you want to add the recipient’s name, use our Custom Fields tool.

Can I send out personalized emails?

Yes, Email It allows you to personalize your emails and set up subscribe forms where your users fill in their details to populate sets of data that you can set up, with a choice in the type of information you wish to get from them. Go to Manage People Info and Create Custom Field. Full instructions are available in the help files. A small icon next to the subject line in the SEND area enables you to personalize the subject line.

Can you cancel an email once it is sitting in the queue to be sent?

No, only scheduled emails can be cancelled. If an email is sent immediately then the sending cannot be cancelled. Make sure your email is correct before sending it.

Can I add attachments to my email newsletters?

Yes, a download link to the file from your email will be almost the same thing as an attachment. It is also much more likely to get through corporate firewalls. Upload your attachment send campaign wizard and you are done!

How do I set up the autoresponder – the automatic email that clients receive when subscribing to my newsletter.

You can do this by selecting ‘Create Autoresponder’ from the top level menu in the control panel. Please follow the steps in Autoresponder Wizard by choosing which email campaign to send or what is the trigger for sending email.

Is there a cost involved in personalizing emails?

Personalization is one of many useful features that come with Email It at NO additional cost.

Can the recipients name appear in the “To” field?

The “To” field has to contain an email address. If you want to add the recipients name, then you can use our personalization tool.

Does Email It automatically send the correct version (HTML or text) to recipients?

Yes, Email It is reverse MIME compliant and will automatically determine whether an email client can read HTML. If it cannot, Email It will deliver the text version (a setting that can be turned on or off in your Email It account).

Can you cancel an email once you have sent it?

Once an email has sent, it cannot be cancelled. To eliminate this possibility (discovering a mistake or sending to the wrong list) send a Test email to yourself, and double check that the mailing list, subject line and content are correct. Please remember that the ‘Custom Fields’ will NOT appear in test emails but will be replaced with actual data in the actual send out.

My newsletter was sent successfully, but no one has received it?

This could mean that either our servers are busy, or you have attached a big file, and downloading could take longer.

Designing Newsletters

Do you cater for power users?

Email It has a Basic Mode and an Enhanced Mode, which offers advanced functionality around the management of your newsletters, mailing lists, subscriber data, subscription methodology and more. The power of Email It lies in the flexibility of the product. You can design your own subscriber forms and select – even customise – the type of data you wish to collect from subscribers to your mailing list. In the Email It Editor, power users often prefer to cut and paste their own HTML code into a newsletter, especially when working with embedded Flash files and other objects. The HTML View takes you right into the code and you can even select which type of editor you would like to use in future.

Does Email It provide sample newsletters?

Yes, but you are not limited to these. You can design your own or have a Email It designer create one for you. When you create a newsletter, we give you the option to save it as a template. Email It provides a growing range of templates for different audiences: press releases, invitations, product launches, newsletters, quotes, memos, letters, travelogues, announcements and a series of e-cards relating to holidays or religious holidays.

What kind of universal settings can I get for my newsletters in Email It?

Our Account Settings have a range of useful features, including changing your password, your full name, email address, enable/disable info tips, enable/disable WYSIWYG Editor, set your own SMTP server. You can also set your date format and the Time Zone you operate in.

How does Email It manage images?

You can upload and insert images from your computer hard drive into your Email It newsletter, or use images that are elsewhere on the Web. Email It stores your images in a folder for convenient access at any time. Email It enables you to either upload images straight into your folder to be inserted into a newsletter later, or you can upload and insert an image at the same time while working in the Email It Editor.

Can I edit images when working in Email It?

Yes, the Email It Editor includes an image button on the toolbar similar to the picture icon in Microsoft Word. A popup window appears with the attributes and current settings of your picture. It contains a list of pictures in your pictures folder, with a preview of the image you selected. It tells you the Image Source (the URL path to the image in your Email It folder), the alternative text (text that appears when a reader mouses over an image in your newsletter), as well as Height, Width, Alignment (the abs in absBottom stands for absolute), Image Border (thickness of the rule used as a border) and Vertical Spacing. You can change any of these attributes to change the way the image is presented. The image popup window includes other features, such as the functionality to upload images from your hard drive and insert them into your newsletter, or to insert pictures straight from your Email It folder.

Can I import HTML files into Email It?

Yes, you can import HTML Web pages from your computer into your Email It account. When you upload the HTML file’s images to your Email It, your Email It newsletter will automatically insert the correct path in the code to the images you have uploaded. You can also import an HTML Web page from another URL.

Can I create templates in Email It?

Yes, you can save your newsletters as templates for use later, along with the variety of pre-designed Email It templates. Email It provides a growing range of industry-specific templates for different audiences: press releases, invitations, product launches, newsletters, quotes, memos, letters, travelogues, announcements and a series of e-cards relating to holidays or religious holidays. You can also create newsletters based on other newsletters, which is useful when you want your newsletter to comprise other pages with the same look and feel. It’s easy to cross-link to these pages. For customers who need help in designing templates, an Email It designer can create one for you.

Can I create newsletters that link to other pages in Email It?

Yes, because you can use a newsletter as a template, you can repeat the look and feel to create ‘pages’ of a newsletter, and cross link to them from your main page.

Can my Email It newsletters contain PDF files?

Yes, a download link to the file from your email will be almost the same thing as an attachment. It is also much more likely to get through corporate firewalls. Below the editor, Upload your attachment – now select it in the list by clicking the ‘Select’. Enter your link text (e.g. Download it here) and click OK.

Can I add (Flash) animations to a newsletter?

Yes, the Newsletter Editor enables you to place a range of visual objects, such as Flash files and animated GIFs, as well as the usual range of pictures.

Other Questions

Can’t find what you’re looking for?

Our online Resources section has answers to many other questions. Or feel free to Contact Us for more information.

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