Take a ‘break’ on your email marketing campaigns

You should always avoid sending your email marketing campaigns during the holiday time. This is because people are usually on a break and tend to check their emails less often. When they do check, they rush through your email marketing emails and get to more personal & important ones. This means you’ve wasted your email

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Add Subscribers Name to your email campaign

You wouldn’t believe how many extra ‘opens’ you will have just by doing this small adjustment to your next email campaign. All you have to do is refer someone by name by using this variable “%FIRSTNAME%”. Think about it for yourself…if you were receiving a bulk email…which one would you prefer to read or open?

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7 email marketing tests for successful campaign

If you want your email marketing campaigns to succeed…just test it against these 7 points below. If you have problems with performance of your email campaigns…then this is a good guide to continue reading and see on how you can improve. 1) The Subject Line I think we made a post about this recently on

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3 performance tests for email campaigns

Sending your email marketing campaign is one thing and getting results is another. You must design your email campaign suited to your audience. Sometimes it may not be easy to figure out what your audiences like or don’t like. This is why A/B testing was added to our email marketing software. A/B testing allows you to send

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Never use dollar signs in email marketing campaigns

People use our email marketing software because they want assurance that we’ll be able to deliver their emails to their customer’s inboxes. This continues to remain as our priority and we do boast in high email deliverability rates. But no matter how many optimisations, softwares and processes we run on our backend to ensure that

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Landing page tips for your email marketing campaign

Landing pages are pages that are specifically tailored to convince your customers of buying your product/service. Its used in conjunction with your PPC campaigns, banner advertising, email campaigns, social media pages and others. So how should you prepare these landing pages. Here are some guidelines on what you should be doing… 1) One Page per

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How mobile email marketing is changing?

Once upon a time, people didn’t think that email campaigns could be read in a mobile phone. The internet was very slow running on CDMA networks. Now with Iphone 5, LTE Network, things look much hopeful for the future. Mobile email marketing is connecting with consumers. It has audiences that are mostly young people in

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5 changes to boost your email marketing campaign

Small businesses and large businesses all lack one thing in common. They all lack time. As they say, Money can’t buy happiness…neither buy us time. Sending an email marketing campaign is tough enough to get 100% right without any room for error. Therefore, we made a real effort to cut down on menu items so

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Email Campaign Delivery (Checklist)

We make mistakes all the time but making a mistake while sending your email campaign is a costly one. Mainly because you can’t undo or correct it once its sent. With that being said, you can avoid such things from happening by following this simple checklist before sending your email campaign through. These tend to

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Best and Worst times to send Email Campaigns

You’ve prepared your email campaign and chose a perfect subject line. You tested to see if it looks consistent throughout major email clients but now the question is…when should you send it? Here are some patterns that will help you decide a correct time: 10PM – 9AM – Lazy Mornings. An ineffective time to send

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