After Gmail it is Microsoft Trying to Revamp its Services

The world in the past few months has gone gaga over the changes that Google has implemented in its new version of Gmail. The excitement is because Gmail is widely used across the world. But, as a marketer other email service providers are equally important and you should try to tap them because they form

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Gmail with a Visual Punch

A Quick Look Back A year back when Google introduced the tabbed inbox to segregate the marketing email into a separate promotional tab, marketers were apprehensive about the click rate which was anticipated to decline at an accelerating rate. However, the change is welcomed by a majority of the customers as it makes managing the

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Can the Canadian Anti-Spam Law (CASL) Reduce Spam?

With less than 4 months left, the new Canadian anti-spam law (CASL) is getting a refresher on July 1, 2014. If you’re an email marketer, then the following insight about the new Canadian law is definitely important for your business to ensure that the email marketing campaign comply with the new laws. 1) According to

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Spark Interest with Email Subject Line

Your email will not be read until they are opened by the customers because they are the gatekeepers for the marketing campaign. And, a majority of the customers today open only those email whose subject line interests them. The email marketing campaign will accelerate and touch new heights if you are capable to attract their

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Tap the Untapped Holidays to Drive the Sales

Email marketers are always on a look out to attract and allure the customers to their product. A majority of the email marketing campaigns are designed for holidays celebrated worldwide. Try to be out of the league and tap the less known holidays to captivate the customers and accelerate your sales. Some of the untapped

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New Customer Engagement

Marketers who focus on purchase history of the customer and the channel preference are more likely to engage and rope in new customers. It becomes even more important to engage the new customers when they sign up for your newsletter. The email marketing campaign should be strong and creative enough to allow successful engagement. Below

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Email Marketing and Feedback – Two Sides of the Same Coin

Complains are the most hated thing-especially when it is regarding the email marketing campaign of your company. Within a fraction of seconds your newsletter can go in the spam items and spoil your reputation. Each mail that is marked spammed is equivalent to one customer lost. Even the mail provider will start filtering the messages

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Mobile Email Marketing– The Next Big Thing

With more than 1.08 billion Smartphone users across the world, mobile friendly emails are the next ladder for success in email marketing. Smartphones have made the life of many people simpler because a majority of people prefer using a mobile phone to check mails over the traditional desktop or laptop. Moreover, according to a study

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Vacations Over – Should the email marketing be stopped?

Time flies away when on holiday and even before you realize it your vacation comes to an end. As a company, you will be offering discounts or holiday clearance sale to entice your customers. But, what should be done post-vacation? Email marketing result changes gear after every holiday season, therefore, it is essential to devise

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Social Media and Email Marketing

Marketing via email has been long lost since the inception of the social media marketing. Email marketing is an effective tool to reach a desired audience in the shortest time span. Email newsletters provide a deep insight and focus largely on customer segment driven content. Today, social media is the hottest thing, but when the

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