With 2017, coming to an end, most of the customers and marketers are busy preparing for the upcoming year. Celebrations are halfway through, and everyone is welcoming 2018 with great enthusiasm. And, a New Year in email marketing implies new ways to improve the efficiency of the business. The future of email rests on the
An upcoming technology like automated email programs is surrounded by mysteries and myths that makes the customers reluctant to join the change. It elicits a wide variety of relevant and irrelevant emotions in the minds of the marketers. Many marketers consider automation as a helpful tool to the human endeavors, but it’s cold and impersonal. A plethora
Even in the age of social media, email marketing remains as the primary facets of marketing, but it is often an overlooked aspect. While it may not be as intriguing and appealing as the other forms of marketing, email marketing can accomplish twice or thrice of what Facebook or Twitter can together achieve. The statistics
Can email marketing be easier than you think? So, as a marketer, why are you not leveraging the data and analytics tools? Are you not using analytical tools because you assume your messages are effective? More than 70% of the marketers are clueless regarding the success or failure of their marketing campaign. Why not put
With Thanksgiving over, Halloween and Christmas are currently in the rear view of the mirror. It’s imperative that the holiday season for both online and offline brands is in full swing. The holiday period is the time of the year when email marketers make the most profit. It’s the high risk and high reward period.
Today, email is not what it used to be a couple of years ago – email is more effective than ever before. It continues to dominate the marketing world by providing the highest ROI and outperforms the digital marketing strategies in every aspect. Even the fancy newsletters are no longer a novelty, and when these
Artificial intelligence is leading the technological innovation and is probably one of the biggest buzzwords you will come across. The partnership of dynamic content and AI is proving effective to a brand’s best friend – email marketing. AI is empowering marketers to tap into a myriad of data sources to send personalized messages to the