Are you facing issues with your direct marketing? One email is working well, while the next one fails and the third one is brutally murdered in the inbox. The root cause of the problem might be the fact that you’re overlooking A/B testing to understand the elements, which are working with the target audience. In
Are you running an e-commerce company? Are you looking for ways to use email marketing to boost the conversion rate? Though you have a plethora of options available at your disposable, email is the best option to boost both sales and conversion rate. According to a study, more than 33% of the customers said that
According to a report by McKinsey, emails are more than 40 times better than Twitter and Facebook for acquiring customers. And, if you’re ignoring this marketing tool, it’s high time you get back to your bandwagon. Furthermore, if you’re planning to get started with free email marketing, here are 8 solid rules to stick to.
Just like a winning a football match, effective marketing campaigns require a focus on fundamentals. Building a solid email foundation is the key when it comes to reaching the target audience. Also, email marketing tool is probably the best a business can have in their repertoire. If the basics are ingrained in the workflow, testing
With the increasing popularity of email, marketers are leaving no stone unturned to pique the interest of the target readers. According to a research by DMA, more than 77% of email marketing ROI came from targeted and segmented campaigns. The best part about email segmentation is that it provides a bouquet of ways to run a
According to research, people who receive promotional emails about products end up spending 138% more money than people who did not get offers. And, if you’re not reaping these results, your marketing campaign is not up to the mark. Sending an email requires investment and it’s important that the time is not wasted on emails
From movies to games, Emojis surprisingly have captured the attention of the customers across the globe and is helping businesses spark the interest with their target audience. While an overdose of it will turn off the subscribers, appropriate usage will build the connection with the subscribers. Therefore, if you’re looking to use emojis, you need
We all get hundreds of emails daily. When customers are bombarded with far too many emails, the email marketing campaign goes for a toss. But, the number of emails is not a matter of concern, what is more, aggravating is the poorly written content that is being sent to the target audience. Marketers need to