Prepping for GDPR

  What is GDPR? GDPR stands for General Data Protection Regulation (GDPR) and it takes effect in the European Union (EU) on the 25th of May 2018. The GDPR expands the privacy rights of EU individuals by placing new obligations that all organizations serving them must follow. This includes organizations that market, track, or handle

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How to Plan an Effective Email Marketing Campaign?

Are you a marketer who knows the strategy of building a mind-blowing email address? Is your email strategy yielding the desired results? Your approach will yield the results if you properly plan and implement your campaign. Today, a free email marketing software is a tool in the arsenal as it helps in building a customer

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How Can Email Marketing Help Boost Ranking of your Website?

Do SEO and email marketing have anything in common? At first glance, these two diverse platforms seem unrelated to each other. But, in real-life, email can help in boosting the SEO and the ranking of your website. You only need the right set of resources to leverage the benefits of the platform to win the

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5 Tips for a Successful and Interactive B2B Email Marketing

Today, B2B email marketing has tremendous potential to drive income, sales, and growth of your business. The marketing platform is the undisputed king of B2B marketing.  A marketer looking to leave an impact in the minds of the customer need to shift their focus on email because its fast, efficient and effective. According to a

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The Rise of B2B White Label Email Marketing Software in 2018

As the digital era continues to unfold, email marketing is changing at a rapid speed. And, the realm of B2B marketing is no different. There is no point wasting your time to create fancy email templates because customers want to receive valuable content, which adds value to their everyday life. Using email marketing, you can

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This Valentine’s Day Woo your Subscribers

Valentine’s day is almost round the corner, which means that shoppers are searching for the perfect gift for their special person. As a marketer, don’t forgo email newsletter service during the romantic season because it can take your campaign miles. Therefore, make the most romantic season by offering gift vouchers and special offers to build

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5 Personalization Hacks to Boost the Success

Are you merging the first name of the customer somewhere in the email copy? Do you feel you have successfully achieved personalization – you’re wrong! Not only are you wrong, but you’re probably misunderstanding one of the most potent email conversion tactics – personalization. Today, personalization has leaped forward and is much more than merely

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5 Ways to Make Your Emails Stand Out in the Inbox

Every year brands are looking for new ways to spice up their email marketing strategy to reach their target audience. And, today email is an essential part of a cross-channel strategy. With the growing technology, marketers have access to a wealth of data, which allows a brand to understand the requirement of customers in a

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How Can Colors Boost your Email Engagement?

Color is one email marketing tactic, which creates a positive brand experience. And, with customers deciding within 0.05 seconds, marketers need to use the time-period wisely. Today, with growing competition in the market, marketers find it hard to win the trust of the subscribers. But, by using the right color combination, the eye scans path

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5 Common Email Marketing Mistakes to Avoid

Unforeseen mistakes and incidents in marketing are imperative, no matter how much you prepare. And, similar to delete button, no magical recall button can delete the message after it reaches the inbox of the customers. In email marketing, committing a single mistake can prove costly because it can deteriorate the sender’s reputation beyond repair. Also,

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