5 Ways to Take your ROI to the Next Level Using Marketing Automation

Are you under constant pressure to increase the ROI and generate revenue? Are you looking to simplify the marketing efforts? If the answer is yes, your business probably needs a powerful email marketing automation strategy. In simple words, automation is the integration of software and email strategies that work together to create relevant, interesting and

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4 Ways You’re Undermining your Email Marketing Solutions

In email marketing, criticism is rarely helpful in driving results. Unless your marketing strategy falls into place, you will be undermining all your efforts. You can understand whether the campaign is performing according to the set benchmark if the marketing statistics are good enough. However, if you’re receiving anemic responses from the readers, there is

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5 Signs your Bulk Email Service Provider Needs to Update the Marketing Strategy

Your marketing campaigns are performing blissfully well. Subscribers are engaged, open and click-through rates are high, and customer conversion is satisfactory. Congratulations! Your marketing stars are finally in alignment, and everything is working according to your master plan. It’s time for to sit back and go on a holiday with your family! Not so fast!

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6 Tips to Make your Email Newsletter Template Visually Appealing

An email campaign is the heart of success for many businesses across the globe. Creatively designed email newsletter template tempts the target audience and piques their interest. Newsletter campaigns help different brands stay at the top of the mind of the customers. A smartly crafted newsletter template, force the readers to click the newsletter and

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5 Steps to Create your Buyer Persona for B2B Email Marketing

In email marketing, knowing your clients is essential. Do you know your clients? More importantly, do you know what they expect from your brand? If the answer is NO, then writing engaging email content will be a challenge for your brand. It’s difficult to write content to people who you don’t know. This is where

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4 Email Marketing Myths to Avoid

Through email, you can let your customers and fans know about any upcoming event and share informative newsletter. Email offers direct access to the inbox of the customer, which is not true in case of social media. Using email marketing service, your messages are more likely to be seen and read.  As a marketer, you

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6 Effective Tactics to Increase Email Engagement

Long ago, an email blast was used to send mass emails to subscribers, but we have come far away from that time. Today, due to rising demand, personalized messages are helping marketers to engage with their target audience. But, always sending personalized messages is a tough task, especially when you are using an email blast

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5 Useful Data-Related Insights to Build a Smart Email Marketing Program

Today, no marketing channel has come even close to the reach of the email. Email is growing at an accelerating rate and it continues to outperform other marketing channels including social media and paid search. However, with such a success rate, it still remains as the second most difficult marketing platform. As a marketer, you

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5 Elements for Better Email Marketing Results

Are you facing issues with your direct marketing? One email is working well, while the next one fails and the third one is brutally murdered in the inbox. The root cause of the problem might be the fact that you’re overlooking A/B testing to understand the elements, which are working with the target audience. In

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7 Email Marketing Tips for eCommerce

Are you running an e-commerce company? Are you looking for ways to use email marketing to boost the conversion rate? Though you have a plethora of options available at your disposable, email is the best option to boost both sales and conversion rate. According to a study, more than 33% of the customers said that

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