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Marketing Concepts and Strategies: Expert Articles and Commentaries all related to email marketing.
Email Marketing Report
Find resources on permission email marketing and more.
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Design / Branding
Email Creative Checklist
Create an effective email design to enhance your email message with tips from Jeanne Jennings.
Branding Your Emails, Part 2: Find Brand Loyalty Close to Home
Martin Lindstrom shows that giving your email communications a local voice helps build greater brand loyalty.
Optimize your personalized email communication. Kathleen Goodwin has tips on segmenting your newsletter subscriber list to give your recipients emails they value.
Six Ways To Grow a Subscriber List
Whether you’ve already published a newsletter or are starting from scratch, you’d like to see your subscriber list grow. More tips and tricks from Kathleen Goodwing.
Nick Usborne’s online copywriting website.
Powerful Sender and Subject Lines
Paul Soltoff is back with more techniques on getting your emails opened by optimizing sender and subject lines.
Copywriting and tips for online conversion.
The Long and Short of It
Paul Soltoff explains which copy length works best in your email messages.