Dedicated IP Address

What is a dedicated IP address?

In layman’s terms it is the same as your home address. In order for you to receive snail mail at home the sending party must have your correct mailing address (IP address) in your town (network) or you do not receive bills, pizza coupons or your tax refund. The same is true for all equipment on the internet. Without this specific address, information cannot be received.


Do I need one?

In short, it basically depends on your email volume. While it is definitely a good idea to start sending your email campaigns through your own IP address, it doesn’t really affect you if your sending volume in below 50,000. This is just an estimate figure and should not be taken figuratively. If you have a high sending volume, an IP address helps you build up your own reputation with major ESP’s like gmail, hotmail and other giants in the industry. They scan each and every mail that email it sends on your behalf and rates you as to how many bounces, unsubscribes or spam reports your email campaign has generated.

So, Am I on dedicated IP?

Generally, mailing list below 50,000 are sent from our share pool of IP address which means your reputation depends on how other users on your IP send their email campaigns. We usually have a high reputation rate on shared IP since we monitor all the outgoing emails through various software. If your list is over 50,000 and you have requested a dedicated IP, we provide it at an additional monthly charge. You can request a dedicated IP address even if your list is under 50,000 but it’s generally not suggested.

How do I get one?

Just get in touch with us through our contact form or if you are going to signup, just tick the “Dedicated IP” option below the description on the sign up page. When you do contact us, don’t forget to mention your username. Our accounts team will contact you and allocate you a dedicated IP address.


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