7 Superpowers Behind the Success of Email Marketing

Did you know than more than 78% of the customers prefer email as a mode of communication?  Even after decades, email still remains on top of the list, when it comes to attracting more and more customers. Apart from increasing the ROI, it gives your business a proper boost. The secret of success lies in

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The Top 10 Benefits of using Email Marketing

The world of marketing is evolving almost every day, while some trends come and go, others are here to stay because of the superior results. One such marketing method is email marketing. Though it has been around for quite some time, it’s not an outdated strategy for a business. Even today, email marketing is the

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Top 3 Uses of Email Marketing

Email is consistently rated as the best marketing platform and more than 79% of the customers use email as the primary mode of communication. Even with the world going digital, marketers find it difficult to understand the use of email marketing. Many marketers use email only as a means of sending sale offers to the

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Why is Video Email Marketing Essential Today?

Today, no marketing platform can match the return on investment with email marketing. It clearly outpaces every other form marketing irrespective of the business that you are in. Improving email metrics seem impossible for marketers, but with video email marketing the task is made simple. Making improvements in the email newsletter is essential to win

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How Companies Screw Their Email Marketing?

Irrespective of your niche, email marketing is one of the most effective channels to increase the customer base and revenue. People who don’t receive any offer are less likely to make a purchase. Connecting with the target audience on a regular basis is the catch for a successful email marketing campaign. However, if you’re incapable

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3 Email Marketing Tips for Startups

Email marketing is the leading marketing channel for startups, but as a new entrant, you need to optimize the campaign for success. Without properly understanding the nature of your business and customer, sending content to the target audience is irrelevant. In today’s online world email delivers better results than social media. It results in three

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How to Deliver a Successful Email Marketing Campaign?

In a busy and bustling online email world, which is full of snaps and text, as a marketer, you need to develop email content that resonates with the customers. You need dynamic and strategic email campaign to win the hearts of your readers. Apart from personalizing emails, you need to deliver offers and focus on

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Email Marketing Tactics for Everyday

Today, email marketing is one of the most effective ways to introduce your brand to the people. However, making the people to open their emails is another game, especially when hundreds of businesses out there are trying to win the trust of the customers. Unless your email copy is outstanding making an impact is next

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How to Improve your Email Marketing Strategy?

Despite the increasing use of social media, email marketing remains as a key marketing tactic for marketers across the globe. From small business owners to large brands, many companies depend upon email to attain higher ROI and customer acquisition rate. Your marketing messages should be spot-on, if you want to survive the email world. No

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4 Popular Email Marketing Strategies

While a plethora of online businesses are running after the gimmick of digital marketing platforms, email marketing is stealing the show from the back door. Email is a killer marketing strategy, both in terms of reach and ROI. According to a survey, more than 70% of the companies prefer using email newsletters to capture the

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