4 Common Email Subject Line Errors to Avoid

You have crafted the most compelling copy and the email design is appealing, but without a proper subject line, all your efforts will go in vain. Today, the subject line is a tool available with the marketer to convince the subscribers to open their emails. Therefore, creating the perfect subject line is extremely important as

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Driving Customer Retention with Email Marketing

Email is the leading way to turn-one customers into long-term loyal readers. And, because of this, companies prefer customer retention over focusing on new customers. Additionally, email marketing is one of the most effective ways to achieve the reach the goals. Not even is email marketing direct, it creates a personalized experience for the readers.

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3 Email Marketing Techniques Backed by Data

Email is on the first spot when it comes to search engines, mobile devices and activity on the internet. A customer with an average checks their inbox at least 5-6 times and the number is likely to grow in the coming years. Furthermore, email has been cited as the leading marketing channel that enables customer

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3 Tips to Make your Holiday Email Marketing Successful

The upcoming holiday season is a boon for eCommerce and retail marketers because it’s the time when maximum customers make a purchase. If you want to increase your revenue, you will have to take advantage of the holiday season through email marketing. You need to target the potential readers and let them know your zeal

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3 Email Marketing Myths Hurting your Business

When more than 290 billion emails are exchanged every single day, today your customers receive 3 emails on an average. And, because email marketing is the leading way to connect with the customers, the myths surrounding email are increasing day-by-day. You need to understand that email marketing myths hurt your business, if you fall in

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3 Essential Email Marketing Checklist

It’s no surprise that email marketing results in the best possible ROI because your customer like to receive business communication via email. You only need to work on ensuring that your content and marketing campaign stands out of the crowd. Creating a noise in the inbox is essential to gain the trust of the customers.

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3 Reasons Why Email Marketing is your Best Friend

Email marketing over the years have successfully managed to capture the interest of both readers and marketers. Customers are undoubtedly irked by too many promotional messages, but if you focus on proven email marketing tactics, you can easily increase your business. Email is and will continue to dominate the sector in the coming years. Social

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3 Email Marketing Basics to Consider

Without an email marketing campaign, reaching the target audience is difficult as it’s one of the main methods of effectively communicating with the readers. And, with social media creating buzz, many marketers forget the basics of email marketing and focus on tactics that yield results for a short period of time. For a successful marketing

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How to Make your Email Marketing Work? 

Email marketing is the king when it comes to interacting with customers and today it’s being used in more than 90% of the organization as a major means of communication. Even with the advent of different technologies, marketers are going to rely on email marketing. However, if a strategy has worked in the past, it

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4 Merry Email Marketing Strategies

The holiday season is gradually drawing near, which is making email marketers nervous because they’re brainstorming different ideas to win the trust of the readers. Christmas and New Year is the time of the year, when customers wholeheartedly fish out money from their pockets to buy gifts. It is considered auspicious in many parts of

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