Featured: Foodera Email Campaign

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Foodera is an online service provider intending to make the experience of ordering food and getting it delivered an enjoyable experience. You can browse through the various restaurants, bakeries and other takeaways listed on the site. You can search for your favorite food outlets on the basis of Location, Cuisine, and Name. Once you find the right type of food from the right restaurant with the right price tag attached, click order and your food will be delivered to your door. How awesome is that?

We are really glad to see that Foodera chose us as their email marketing provider for delivering their emails to customers. Here is a picture of their recent Email Campaign. Isn’t it great? If you ever feel hungry and you live in New Delhi, this is one site to remember. Check them out at

Advanced Email Marketing Features

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  • Split Testing – Find out which of your email campaigns performs the best based on open rates and click rates with split testing. You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time! Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.
  • Triggers – Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!  With triggers you can: Send recurring emails based on a date such as a birthday, Add contacts to new lists based on events (such as opening an email or clicking a specific link), Remove contacts from the list they are on based on an event, Add/remove a contact from a list on a date in the future.

Email Design Features

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  • You can choose from dozens of beautiful, industry-specific email templates to get started creating your email. Each email template can be customised with little or no technical knowledge by using WYSIWYG (what you see is what you get) tools. If you have used Microsoft Word before, we can promise you that using this software will be no different. It is as simple as clicking the appropriate buttons to get the desired change/effect.
  • As well as using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page. If you found some nice templates online that you want to use, simply click the upload button and you will be on your way to create that perfect template you always wanted to send.
  • Our pre-built templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen. You can also upload as many images as you like into your email campaigns. Unlimited free image hosting is included with every account.
  • Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links, and more. See exactly how your email will look before you send it. You can view a preview in your web browser or even email it to yourself.
  • There’s no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Email Now! Marketer in just a few seconds.
  • Personalize your email with two clicks using custom fields such as first name, age, or company name. It works the same as a mail merge in Microsoft Word!
  • Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor’s “source” tab.
  • Email Now! Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.
  • Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.

Email Campaign Features

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  • Easy, Automatic Unsubscribes – “Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.
  • Campaign Optimisation Tips – You can view tips, tricks, and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending, and more.
  • Automatic Bounce Handling – Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean. You can also export a list of which email addresses bounced and see both soft and hard bounce details.
  • Upload & Send Attachments – The software includes full support for uploading and sending attachments along with your emails.
  • Embed Images as Attachments – When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.
  • Free, Built-in Spam Checking – Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber’s inboxes (and not junk mail folder) as possible.
  • Forward to Friend Link – Encourage subscribers to share your email by including a “forward to a friend” link in your email. You can even see a report on who forwarded your email to a friend and when!
  • No Duplicate Emails – You never have to worry about duplicate emails with Interspire Email Marketer. We guarantee you’ll never find a duplicate email address in your list.
  • Send Now or Later – With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.
  • Send to Multiple Lists – Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.
  • Dynamic Content Blocks – Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber’s hobby is golf, you can show a golf ball. If it’s hockey, you can show a hockey stick, etc.
  • Inbox Preview – For maximum impact and clicks, it’s important that your email looks the same in all of the popular email clients, which isn’t always easy. Luckily Email Now! Email Marketer’s inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc). If something is found to be out of place, you’re shown exactly what to change to ensure maximum inbox compatibility.
  • HTML, Text or Multi-Part – Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber’s email client will show whichever version it supports best.
  • CAPTCHA Support – Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.
  • Pause/Resume Sending – From the “Scheduled Emails” page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.

Autoresponder Features

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  • Create Multiple Autoresponders – Autoresponders are emails which get sent to a contact after they’ve been on your list for a certain time, such as 24 hours or 2 weeks. Email Now! Marketer allows you to create multiple, sequential autoresponder emails for each of your contact lists.
  • Filter the Recipient List – You can assign an autoresponder to your entire list or only a portion of it, such as those in Auckland with under 10 employees or leads from last week’s trade show who have ticked the “Send me more information” box on your signup form. This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.
  • HTML, Text or Multi-Part – Create beautiful HTML emails, informative text emails, or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber’s email client will show whichever version it supports best.
  • Open/Link/Unsubscribe Reporting – Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.
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