Adding a subscription form to your website or blog allows your visitors to send their email address to be added to a mailing list. You can add a mailing list by following as shown here on our email marketing platform. Once you have a list, you can create a subscription/unsubscription forms that can be added to your website (Read more).
Gives your business credibility – Credibility is given to the fact that each subscriber is opted into your mailing list with a registration date and a confirmation email sent to confirm their opt-in. Having this form allows you to send updates about your product or service offerings, latest news within your business, developments in your service or product line and much more.
Its free to get started – Usually the startup company’s or businesses newly implementing this subscription form to their website will have less than 250 subscribers which means sending out a monthly email is free using our email marketing platform (Sign up for Free). With the free account you get the same benefits that a customer with 100,000 mailing list gets so you have nothing to lose but everything to gain.
Builds your relationship with your customers – Each email you send can use recipient’s first name using custom fields option which means your readers will get a more personalized email increasing the relationship he/she has with your business. Everybody likes to get referred to personally than some automated sales email machine that sends out thousands or “Dear customer” or “Dear Sir/Madam” emails.
Boosts your sales – Have credibility of your mailing list will keep you out of spam traps and it lets you inform your visitors about what’s taking place within your company. The more your customers know about your news, the more they are aware of your products and services. The more aware your customers are, the better information they possess while looking for a particular product or service to purchase. In turn, your business profits from greater number of sales and higher return on investment (ROI).
Implementing an email subscription form or widget is as easy as clicking a button on your control panel. Check it out and let us know what you think.
Its something all of the email marketing folks out there encounter and I believe that following this simple technique should help you preserve your HTML styling. Usually HTML email templates come with beautiful color selection, great link styles and image formatting. Sadly however, some of the new users to the world of Email Marketing tend to find it hard to avoid loosing these wonderful color selections and link styling.
The simple technique to avoid this from happening to a…
Image – Browse or Upload the file by clicking on the existing image and insert the image as per the required pixels. This helps the editor you are using (usually WYSIWYG editors) keep the existing formatting and to just replace the image file. Alternatively you can click on the HTML icon to edit the file location manually.
Hyperlinks – Start typing the text you want the hyperlink to contain from the middle. Then delete the unnecessary words to the left and right. After you have done that, select the hyperlink by double clicking or manually by using your mouse and replace the URL with the desired one. Click update for the desired change to occur. You can do this manually by directly typing into the HTML and clicking update.
Different Font Text – Follow the exact technique that we used for Hyperlink by typing the desired text from the middle and deleting the text from the left and right. You can do this from HTML source code as well.
This is just for novice users who want a quick way around preserving the links, colors and image formatting. I am sure there are much advanced ways to carry this task out or much easier way too. If you think of something more easier than this, do let me know by using the comment form below.
Just like a direct sales letter, the subject line of your email is usually the most important part of getting your readers to actually read your email. If you have a compelling subject line the chance of your email improves dramatically.
According to a recent survey, 40% of email marketers said testing changes to just their subject line had a high impact on their return on investment (ROI). 45% said subject line changes accounted for a medium ROI and only 15% said that testing changes to their subject line results in a low ROI.
For every email you send you’ve got room for about 50 characters in your subject line so use them wisely to improve your open rates. Below are some tips to help improve your subject lines:
- Test the subject line – Take a look at email campaigns you’ve sent in the past. Which subject lines worked the best and gave you the highest open and conversion rates? You might find that for a particular topic there’s a general trend or subject style that resulted in higher open rates.
- The subject of importance – Try and put as much important and relevant information into your subject lines as possible. For example, if you’re sending out an email about a special offer make sure the product name and details on the offer appear in the subject line in a clear and concise format such as “$40 off ACME Widget Until – Today Only”.
- Personalize the subject line – If you have details about your contacts then you can use them in your subject line to get their attention. A subject line containing the contacts first name can sometimes out-pull one that doesn’t.
- Avoid spam keywords – Most email servers automatically filter out any emails that contain spam keywords in their subject line – Words such as free, stock, ebay, password, mortgage, etc all trigger spam detection software so keep them out of your subject lines at all times.
- Trigger curiosity – The best way to improve your open rates is to pique the interest of your contacts. A compelling headline that entices them to open and read the contents of your email can do wonders for your conversion rate. Headlines that trigger curiosity can sometimes work well for example: “Hi [First Name] – I have a question for you.”.
- Make the offer clear – If you’re making a special offer to your contact then be upfront and include it as part of your subject line. People love bargains and special offers so let them know about it before anything else.
- Emphasize the benefits – We use this technique for our newsletters. We always use the format of “Newsletter – [Benefit]”. In our case, benefit is always the title of an article contained in the newsletter, such as “Company Newsletter – 10 Tips for Better Subject Lines”. It works every time 😉
- Easy identification – Make sure your contacts know the email is coming from you. Deceptive subject lines can confuse people so always try and including your company name in the subject line. Also, make sure you set the “From” attribute of your email to include your name and your companies name, such as “From: John Smith <firstname.lastname@example.org>”.
- Exclaim nothing – Avoid using excessive punctuation at the end of your subject lines. Google bans punctuation from AdWords ad’s for a reason – too much hype can annoy and confuse people.
Once you get allocated an account with us…the very first thing you want to do (After changing your default password and editing your profile) is to create a contact list. A Contact List is kind of like an Address book. Its a list where all the contacts belonging to a group are stored. You can have as many contact lists as you want. For example, we have two contact lists for Email It users. One list is holding all the contact details for Email It paid users and another for all the free users.
Why have Multiple contact lists?
Well, its purely for segregation purpose. You can have all the contacts in one single contact list. As per our previous example, we can have all the email it users in one contact list and we can use “Custom Fields” to separate out the paid users from free ones. Some of Email It users seems to have them to avoid confusion. For example in a church you might have youth group contacts and elder contacts. The elders undertaking youth group might be in both the lists and since you cannot have same email with different custom field values, you are better off having a contact list.
How to create a Contact List?
In short, you can click on “Contact Lists” –> “Create a Contact List” –> Fill in the required details –> “Create”
But for those who want to know about each and every field listed in the wizard, please read along…
This is a tutorial series – ‘sending a campaign‘. Once you have finished adding a mailing list on your account, the next obvious step is to add new subscribers. Now there are two ways you can add subscribers. If you are just start off and want to send a couple of test campaigns, you can use the steps below to achieve that.
1) Point your mouse to ‘Subscribers‘ tab and click on ‘Create a Subscriber‘